The Alphabet Soup of Image File Formats

It’s no secret that many of us learn simply by looking. In fact, studies have found that 65% of us are primarily visual learners. On your website and in your marketing efforts, visuals and support graphics are a must-have if…

It’s no secret that many of us learn simply by looking. In fact, studies have found that 65% of us are primarily visual learners. On your website and in your marketing efforts, visuals and support graphics are a must-have if you’re hoping to engage your users. Photographs attract attention, trigger emotion, and create a human connection. Logos create brand recognition and orient users on your site or social media channels. Infographics serve up information and data quickly by distilling it down to its most important points. Background imagery creates atmosphere and gives form to your webpage or blog.

With that in mind, it’s no surprise that one of the first questions your website designer will ask is, “Do you have any images?” JPGs, PNGs, SVGs…. you may be perplexed by the alphabet soup of image types, and secretly harbor questions like, “What in the world is a vector graphic anyway?” and “Why don’t these pesky designers speak in a language I can understand?” If that sounds like you… or someone you know… this blog was written to help.

Without further ado, I give you the infographic of image types… a quick reference guide that will answer your questions about the most common image file formats.  

Corporate Conversions’ Handy Image File Formats Reference Guide

The Alphabet Soup of Image File Formats

Christa Blackman

Christa Blackman is a Creative Director who has designed print and interactive communications for Fortune 500 companies for over twenty years. She studied Graphic Design and English at the undergraduate level, and completed a Master’s degree with a thesis focused on usability. She has a passion for visual storytelling built upon a strong design foundation.