How mobile friendly is your company’s website? Do you know? If you don’t, in short order you will find out because next Tuesday, April 21, Google is releasing its updated algorithm which is designed to place mobile-accommodating sites higher in its search rankings.
This may sound like it’s not much to worry about. After all, website traffic from mobile phones and tablets is hardly a new thing. In fact, in 2014 global internet traffic from mobile devices finally overtook traffic from desktops and mobile searches currently make up approximately 30% of all searches – which means that businesses with mobile unfriendly websites were already suffering from a natural decrease in traffic. But Google’s mission here is to create a better internet for the mobile user by actively penalizing companies who do not update their websites for mobile so this algorithm update is a carrot/stick approach. There will be more carrots for companies with sites that comply, and companies with sites that do not will take a beating.
SEO experts are so concerned about the potentially catastrophic effects of that beating on businesses that they’ve nicknamed the implementation of this new algorithm “Mobilepocalypse,” and “Mobilegeddon,” among others. However, the effects will, of course, not be the same for everyone. This change will take about a week to implement, so if you are concerned, there is still a little time to prepare. What do you need to do? Test your website for mobile compliance. Google has provided a site that will do this for you. Click here to check. If you website is compliant, great! No worries. If How mobile friendly is your company’s website? Do you know? If you don’t, in short order you will find out because next Tuesday, April 21, Google is releasing its updated algorithm which is designed to place mobile-accommodating sites higher in its search rankings.
It isn’t, here are some questions you need to be able to answer yes to:
Does your website load quickly?
Is all of the content on your website’s pages accessible by scrolling up or down?
Are response buttons, such as “Buy,” easy to see and touch on small screens?
Google itself released guidelines for answering the question: “What are the top three things I should know when building a site for mobile devices?” answering them thus:
Make it easier for customers.
Measure the effectiveness of your website by how easily mobile customers can complete common tasks.
Select a mobile template, theme, or design that’s consistent for all devices (i.e., use responsive web design).
If all of this sounds confusing or difficult, as it may for many small business owners who are often caught off guard by these sorts of changes, Corporate Conversions is available to talk to you about what we can do to help make your site better and more mobile compatible. Call us today to make sure this next algorithm change does not cost you business.