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Rachel Potter

local search marketing

February 22, 2023

5 Local Marketing Strategies That Really Work

In order to succeed in your local market, you must develop effective local marketing strategies to build your brand authority and attract more

Category iconContent Marketing,  Digital Advertising,  Google Business Profile,  Marketing,  Reviews,  SEO

digital presence

February 7, 2023

How Good Is Your Digital Presence? Take Our Fun 80s Quiz!

Have you taken our “Which 80’s Song is my Website?” quiz yet? We had a lot of fun looking back at the old days of Pac-Man and the dawn of MTV. If

Category iconContent Marketing,  Digital Advertising,  Website Building

Is your website outdated? 5 signs to look for

October 21, 2022

How Does Web Design Affect User Experience (UX)?

In a previous blog we talked about why user experience is important. While there are many variables at work in how a person interacts with a website,

Category iconUser Experience,  Website Building,  Website Design

HubSpot's Marketing Hub

July 22, 2022

HubSpot’s Marketing Hub

In our previous blog on the advantages of HubSpot Starter Suite, we mentioned the different Hubs that make up HubSpot’s customer relationship

Category iconHubSpot,  Marketing

web accessibility

May 17, 2022

Why Should You Make Web Accessibility a Priority?

Accessibility is an issue for a large percentage of web users. More than one in four people are disabled in the United States. These people need

Category iconDigital Accessibility

Google Business Profile

April 24, 2022

Google Business Profile Posts: A Local Search and Marketing Opportunity

Google Business Profile is a game changer for local search. It's something all businesses should be utilizing. We have talked before about why Google

Category iconGoogle Business Profile

Google Business Profile

April 21, 2022

How to Claim a Google Business Profile Listing

Using their Google Business Profile is one effective way small and medium sized businesses can improve their local search rankings and traffic to

Category iconGoogle Business Profile

digital accessibility compliance

April 15, 2022

The Department of Justice Issues New Digital Accessibility Compliance Guidance

Recently the United States Department of Justice released new guidance on digital accessibility compliance. This is intended to help state and local

Category iconDigital Accessibility

holiday season marketing

November 21, 2021

Use Your Google Business Profile in Your Holiday Season Marketing

As the leaves fall and the temperatures drop, we move into the holiday season. For many businesses this part of the year is crucial to their bottom

Category iconGoogle Business Profile,  Local Search,  Marketing

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