Google is changing the name of its business profile management system from Google My Business to Google Business Profile. Google stated that its
Why Is Site Structure Important?
When companies design or update their websites, most often the focus is on how the website will look, in terms of layout or images. Frequently
What Does the Google Page Experience Update Mean for Your Website?
Very soon Google will have completed its update of Page Experience. This update began in mid-June, and the tech giant expects it to be fully
PPC Success Depends on Your Website
There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads,
The Importance of Evergreen Content
We've discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its
Use Google My Business in Your Holiday Season Marketing
We are moving into the height of the holiday season this week with Thanksgiving and Black Friday. For many businesses this part of the year is crucial
Site Speed: How Fast Is Your Website?
Are you annoyed by websites that take forever to load? You are not alone. No one appreciates slow websites. If your website is slow, be aware that
Your Website’s Freshness Score: Does It Need a Content Facelift?
One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old
Why Your Website Needs Regular, Fresh Content
When it comes to content, your website is not one and done. While it’s wonderful to invest in creating a website that reflects what your company does