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Rachel Potter

holiday season marketing

November 21, 2020

Use Google My Business in Your Holiday Season Marketing

We are moving into the height of the holiday season this week with Thanksgiving and Black Friday. For many businesses this part of the year is crucial

Category iconGoogle My Business,  Local Search,  Marketing

graphic for website speed

November 6, 2020

Site Speed: How Fast Is Your Website?

Are you annoyed by websites that take forever to load? You are not alone. No one appreciates slow websites. If your website is slow, be aware that

Category iconSEO,  Website Performance

freshness score

October 15, 2020

Your Website’s Freshness Score: Does It Need a Content Facelift?

One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old

Category iconContent,  Google,  SEO

fresh content

September 25, 2020

Why Your Website Needs Regular, Fresh Content

When it comes to content, your website is not one and done. While it’s wonderful to invest in creating a website that reflects what your company does

Category iconContent,  Content Marketing,  Website Building

social media posting

August 29, 2020

Consistency: The Most Important Social Media Posting Strategy

Companies that either do not have social media or have not optimized their social media posting wonder if there’s a secret to being successful in this

Category iconSocial Media

Google Search Console

July 31, 2020

What Is Google Search Console?

Google Search Console is a tool that anyone who has a website should be aware of. It can be a big help in optimizing your website and your marketing

Category iconGoogle,  SEO

social media profiles

July 11, 2020

5 Ways to Optimize Your Social Media Profiles

Businesses that wisely use social media to interact with their customers and drive conversions will want to use those social media channels as

Category iconSocial Media

user behavior

June 16, 2020

User Behavior: Why Do People Visit the Websites They Do?

Search Engine Journal recently posted an interesting article about why people visit websites. Anyone who has a website knows that it’s worth knowing

Category iconContent Marketing

google trends logo

June 8, 2020

What Is Google Trends?

If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you

Category iconContent Marketing,  Digital Advertising,  SEO

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