There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads,
The Importance of Evergreen Content
We've discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its
Use Google My Business in Your Holiday Season Marketing
We are moving into the height of the holiday season this week with Thanksgiving and Black Friday. For many businesses this part of the year is crucial
Site Speed: How Fast Is Your Website?
Are you annoyed by websites that take forever to load? You are not alone. No one appreciates slow websites. If your website is slow, be aware that
Your Website’s Freshness Score: Does It Need a Content Facelift?
One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old
Why Your Website Needs Regular, Fresh Content
When it comes to content, your website is not one and done. While it’s wonderful to invest in creating a website that reflects what your company does
Consistency: The Most Important Social Media Posting Strategy
Companies that either do not have social media or have not optimized their social media posting wonder if there’s a secret to being successful in this
What Is Google Search Console?
Google Search Console is a tool that anyone who has a website should be aware of. It can be a big help in optimizing your website and your marketing
5 Ways to Optimize Your Social Media Profiles
Businesses that wisely use social media to interact with their customers and drive conversions will want to use those social media channels as