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Rachel Potter

Google Business Profiles

November 10, 2021

Google My Business Becomes Google Business Profile

Google is changing the name of its business profile management system from Google My Business to Google Business Profile. Google stated that its

Category iconGoogle,  Google My Business,  Local Search

site structure

September 26, 2021

Why Is Site Structure Important?

When companies design or update their websites, most often the focus is on how the website will look, in terms of layout or images. Frequently

Category iconSEO,  Website Building

page experience

July 16, 2021

What Does the Google Page Experience Update Mean for Your Website?

Very soon Google will have completed its update of Page Experience. This update began in mid-June, and the tech giant expects it to be fully

Category iconGoogle,  Google My Business,  Local Search

ppc success

March 8, 2021

PPC Success Depends on Your Website

There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads,

Category iconDigital Advertising

evergreen content

February 28, 2021

The Importance of Evergreen Content

 We've discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its

Category iconContent Marketing

holiday season marketing

November 21, 2020

Use Google My Business in Your Holiday Season Marketing

We are moving into the height of the holiday season this week with Thanksgiving and Black Friday. For many businesses this part of the year is crucial

Category iconGoogle My Business,  Local Search,  Marketing

site speed

November 6, 2020

Site Speed: How Fast Is Your Website?

Are you annoyed by websites that take forever to load? You are not alone. No one appreciates slow websites. If your website is slow, be aware that

Category iconSEO,  Website Performance

freshness score

October 15, 2020

Your Website’s Freshness Score: Does It Need a Content Facelift?

One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old

Category iconContent,  Google,  SEO

fresh content

September 25, 2020

Why Your Website Needs Regular, Fresh Content

When it comes to content, your website is not one and done. While it’s wonderful to invest in creating a website that reflects what your company does

Category iconContent,  Content Marketing,  Website Building

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