The COVID-19 lockdown measures that states have enacted have created significant challenges for businesses. They are struggling to find ways to
The Coronavirus Effect on Digital Advertising
In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason
Helping Your Company Survive the Coronavirus
For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of
How Do You Get More Customer Reviews?
For most small and medium-sized businesses, local reviews are going to be important for attracting new customers. Previously we've covered what to do
Do Local Reviews Matter for SEO?
Businesses in the current online climate must pay attention to the reviews their customers leave. It's not just for feedback, a bad review will
Why Is Keyword Cannibalization Bad SEO?
When most people think of SEO or search engine optimization, typically they think about keywords. Proper keyword use and website placement is a great
Is Retargeting Worth the Effort?
Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn't guarantee that once they get there, that click
What Is the Difference between Black Hat and White Hat SEO?
Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly
How Do You Measure Website Success?
There are many ways to measure a website's success. Every business has its unique goals, key performance indicators, and ideas of what success means