One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old
Why Your Website Needs Regular, Fresh Content
When it comes to content, your website is not one and done. While it’s wonderful to invest in creating a website that reflects what your company does
Consistency: The Most Important Social Media Posting Strategy
Companies that either do not have social media or have not optimized their social media posting wonder if there’s a secret to being successful in this
What Is Google Search Console?
Google Search Console is a tool that anyone who has a website should be aware of. It can be a big help in optimizing your website and your marketing
5 Ways to Optimize Your Social Media Profiles
Businesses that wisely use social media to interact with their customers and drive conversions will want to use those social media channels as
User Behavior: Why Do People Visit the Websites They Do?
Search Engine Journal recently posted an interesting article about why people visit websites. Anyone who has a website knows that it’s worth knowing
What Is Google Trends?
If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you
Updating Information on Google My Business during COVID-19
The COVID-19 lockdown measures that states have enacted have created significant challenges for businesses. They are struggling to find ways to
The Coronavirus Effect on Digital Advertising
In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason