At Corporate Conversions, it’s our goal to write timely, even seasonal, pieces on often googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time. These readers can easily become new customers for our clients. Adding fresh content to a website also increases its SEO value which results in higher search rankings and more exposure to a target audience.
Additionally, we brainstorm how we might get links to our clients’ websites from other websites. Corporate Conversions has access to a community of blogs and websites. We can arrange interviews, local coverage, and targeted links from other sites. We work on expanding our network of sites and maintaining our relationships with those sites to make sure that these links remain fresh and strong.
Finally, we help our clients create or build a social media presence. If they have already established a presence on one or more platforms, we set up a Hootsuite account for them, linking all of their social media. If not, we build social media from scratch. Once that social media is in place, we can update it often with news pieces or blogs of interest to the intended audience as well as increase this audience, building up Twitter, Facebook, and LinkedIn followers steadily over time.
Search engines factor in how connected and authoritative website content is. By building backlinks from social media platforms, well known or well regarded websites, and blogs, your website will “prove” its authority, will rank higher in searches, and its reach will grow.
If you would like help with social media, content creation, or building backlinks, contact Tom directly at [email protected] or 616-426-9303.