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It’s great to know the “what’s,” but even better to know the “why’s.” At Corporate Conversions, learning is part of the process. Join us.

cost-per-click

The Difference Between PPC and CPC

If your company is new to online advertising, you may find that there are terms and strategies involved that can be confusing for the uninitiated. Here we will talk about three terms, PPC, CPM, and CPC, what they mean, how they differ from each other, and how advertisers use these concepts to create effective, successful […]
website-success

How Do You Measure Website Success?

There are many ways to measure a website’s success. Every business has its unique goals, key performance indicators, and ideas of what success means for that business. If you have an ecommerce website, success is measured largely by the number of sales completed on the site. If your business is a wholesale supplier, you may […]
HTML+A11y

How Important Is Digital Accessibility?

On October 28, Ellen Doornbos, a local web developer and Certified Professional of Accessibility Core Competencies, gave a presentation about the importance of digital accessibility. This presentation was called HTML + A11y, and among the attendees was our own web developer, Mike Reed. Here are some highlights from this presentation. What Is Digital Accessibility? Digital […]
evergreen-content

The Importance of Evergreen Content

 We’ve discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its website regularly, and that content should be interesting, entertaining, or useful in order to engage their audience and drive sales. Some of that content will be topical based on what is happening at a […]
assembling-content

Assembling Content for Your New Website

There are multiple steps to building a website, and many of them are better done by a professional developer, but one step is critical, and it must be done by the website owner: assembling content. You can hire the best website designer you can find, but without the content that is specific to your business, […]
website-building

Website Building: What Goes into Building a Site

If you have started a business or have an old website that you built by yourself to get something that would represent your company online, you may be unfamiliar with what goes into professional website building, front to back. It’s more complicated than it looks, especially if you want to capture all the traffic possible […]
outdated-logo

Does Your Company Have an Outdated Logo?

When business owners think of redesigns, for the most part they focus on their website. This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company’s only representation, […]
Meformer

Be an Informer, not a Meformer on Your Social Media

Previously, we’ve discussed how manufacturers can utilize social media and drive leads through their websites. Creating a presence and a brand for your company on social media can be challenging, especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote […]
Google-Ads

Creating a Google Ads Account

​Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms, Google Ads makes up the majority of ad market share on the internet. If you’re interested in placing ads on […]