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It’s great to know the “what’s,” but even better to know the “why’s.” At Corporate Conversions, learning is part of the process. Join us.

retargeting

Is Retargeting Worth the Effort?

Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn’t guarantee that once they get there, that click converts to a purchase or other desired outcome. A customer may be interested in what your company has to offer but gets distracted or doesn’t have enough time to make […]
mobile-local-search

How Do You Improve Desktop and Mobile Local Search?

We all use our devices to do searches to find local businesses, products, and things to do. Do you primarily access the internet using a mobile device or a desktop computer? Whichever type of device you’re using, odds are that you have noticed that Google and other search engines are getting more targeted with local […]
white-hat-SEO

What Is the Difference between Black Hat and White Hat SEO?

Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly and convert clicks to sales or other intended outcomes. Not all SEO is the same, however. If you do not hire a trustworthy and reputable company to do SEO, […]
google-tag-manager

What Is Google Tag Manager?

Website owners looking to track and increase conversions have several free and very useful tools available to help them achieve that goal. One is Google Analytics, and the other is Google Tag Manager. Here we will talk about what Google Tag Manager is and how it works. Tag Manager is Google’s free tag management systems […]
conversions

What Conversions Should You Be Tracking for Your Website?

When website owners build or overhaul a new website or begin to make forays into digital advertising, they have questions. Are these actions having an effect? Is it worth spending more money on this strategy or is another one preferable? No one wants to throw money at solutions that don’t result in greater business success. […]
digital-marketing

How Much Does Digital Marketing Cost?

How much exactly does digital marketing cost? People often wonder what the cost of good digital marketing is, and the answer is: It depends. Unfortunately, that’s not a very helpful response for any company on a budget, so in this blog we will break down the different aspects of digital marketing into ballpark numbers. At […]
cost-per-click

The Difference Between PPC and CPC

If your company is new to online advertising, you may find that there are terms and strategies involved that can be confusing for the uninitiated. Here we will talk about three terms, PPC, CPM, and CPC, what they mean, how they differ from each other, and how advertisers use these concepts to create effective, successful […]
website-success

How Do You Measure Website Success?

There are many ways to measure a website’s success. Every business has its unique goals, key performance indicators, and ideas of what success means for that business. If you have an ecommerce website, success is measured largely by the number of sales completed on the site. If your business is a wholesale supplier, you may […]
HTML+A11y

How Important Is Digital Accessibility?

On October 28, Ellen Doornbos, a local web developer and Certified Professional of Accessibility Core Competencies, gave a presentation about the importance of digital accessibility. This presentation was called HTML + A11y, and among the attendees was our own web developer, Mike Reed. Here are some highlights from this presentation. What Is Digital Accessibility? Digital […]
evergreen-content

The Importance of Evergreen Content

 We’ve discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its website regularly, and that content should be interesting, entertaining, or useful in order to engage their audience and drive sales. Some of that content will be topical based on what is happening at a […]