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Digital Advertising

Convert Pro

January 9, 2022

The Whats and Whys of Pop-up Marketing: Part 2

Tool Review – Convert Pro In my last post, The Whats and Whys of Pop-up Marketing: Part 1, I took a look at why pop-up marketing is an effective

Category iconConversions,  Digital Advertising,  Marketing

pop-up marketing

December 28, 2021

The Whats and Whys of Pop-up Marketing: Part 1

The nature and use of pop-up windows for marketing has evolved as we continue to understand user behavior. When used strategically, a pop-up window is

Category iconConversions,  Digital Advertising,  Marketing

SEO and SEM

August 16, 2021

Why You Need SEO and SEM Now!

In 2020 with all of the challenges COVID-19 threw our way, every business looked to their website to communicate with their customers for a number of

Category iconDigital Advertising,  SEO

ppc success

March 8, 2021

PPC Success Depends on Your Website

There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads,

Category iconDigital Advertising

call tracking

June 30, 2020

Everything You Need to Know About Call Tracking for Google Ads

Phone calls are often an essential source of leads for many businesses and are important to track to determine the effectiveness of ad clicks. Call

Category iconDigital Advertising,  Google

google trends logo

June 8, 2020

What Is Google Trends?

If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you

Category iconContent Marketing,  Digital Advertising,  SEO

digital advertising coronavirus effect

April 20, 2020

The Coronavirus Effect on Digital Advertising

In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason

Category iconCOVID-19,  Digital Advertising

Google-Shopping

February 19, 2020

What Is the Difference between Google Search Ads and Google Shopping?

If you've been online looking for specific products, you may have noticed Google Shopping directly displaying product photos and information in your

Category iconDigital Advertising

retargeting

January 18, 2020

Is Retargeting Worth the Effort?

Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn't guarantee that once they get there, that click

Category iconDigital Advertising

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