In 2020 with all of the challenges COVID-19 threw our way, every business looked to their website to communicate with their customers for a number of
PPC Success Depends on Your Website
There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads,
Everything You Need to Know About Call Tracking for Google Ads
Phone calls are often an essential source of leads for many businesses and are important to track to determine the effectiveness of ad clicks. Call
What Is Google Trends?
If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you
The Coronavirus Effect on Digital Advertising
In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason
What Is the Difference between Google Search Ads and Google Shopping?
If you've been online looking for specific products, you may have noticed Google Shopping directly displaying product photos and information in your
Is Retargeting Worth the Effort?
Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn't guarantee that once they get there, that click
How Much Does Digital Marketing Cost?
How much exactly does digital marketing cost? People often wonder what the cost of good digital marketing is, and the answer is: It depends.
The Difference Between PPC and CPC
If your company is new to online advertising, you may find that there are terms and strategies involved that can be confusing for the uninitiated.