Are you concerned that your company’s website isn’t ranking effectively for important search terms? Are you not getting the traffic and conversions your company needs for success? Corporate Conversions offers free website analysis to our potential customers, and we would be happy to do one for your site. We will let you know where you can make improvements to increase its effectiveness, get your more traffic, and become more profitable over time. And we will discuss SEO best practices with you so that you know why doing what we suggest will work.
What Is Involved in a Free Website Analysis?
In order to determine the overall SEO health of your website, we will look at the technical SEO, the on-site SEO, the off-site SEO, and the local SEO.
Technical SEO – Technical SEO means optimizing your website so that search engines will have an easier time crawling and indexing it. If they can access, crawl, interpret and index your website without any problems, the correct information will be available to your audience when they come looking for it.
On-site SEO – On-site SEO involves optimizing elements on a website with the goal of ranking higher in search results and earning more relevant traffic from search engines. When you optimize all on-site elements, search engines understand what the website is about and does and whether it answers questions customers have or offers products or services they are looking for.
Off-site SEO – Off-site SEO is work that’s done to persuade search engines’ algorithms that a website is popular, relevant, trustworthy, authoritative, and original – more so than competitors’ websites. Typically this is link building or getting links from respected websites. Search engines, particularly Google, will reward websites with good off-site SEO with good search result rankings.
Local SEO – Frequently overlooked, optimizing local SEO involves making sure that your website’s NAP score is high. NAP refers to Name, Address, and Phone Number. When companies enter their information into local search directories, that information should be completely correct. If some websites display an old or incorrect address, phone number, or an old DBA name for your business, search engines will try to determine which is the correct information. Your NAP score will be lower if there are many discrepancies. If your information is correct across directories, search engines will rank your website higher for trust, authority, and better web presence. You can run a quick report here, scan.corporateconversions.com.
What Are SEO Best Practices?
All of the above are important for SEO best practices. After we do a website analysis for you, we can address the problems that we find so that your website will function in a way that will help you meet your company’s goals.
It’s also important to keep on using SEO best practices as you add to your website. As you create more content for your website, you should continue to research which keywords will work best for you, build backlinks to your site from other authoritative websites, and monitor your information on local directories.
If you think that your website could benefit from a free website analysis, contact Tom at [email protected] or by phone at 616-426-9303. We can help you with your initial and ongoing SEO needs or do a complete website audit if you want to dig deeper into what may be causing your website to not work as well as it should.