How Content Marketing, Social Media and SEO Connect To Make You The Expert in Your Industry

content marketing social media

Corporate Conversions takes Google seriously when they say they want well written, relevant content, and so should every business. This is the information your customers are looking for online, and, when you provide it in a regular, timely, and well researched fashion, you will snag their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries, and their goals.

Getting to Know Our Clients Well

When we meet our clients, we spend time coming to understand their business, their goals, and what has and has not worked for them in the past. All businesses want to connect with the right customers, but who these customers are differs, sometimes drastically, from business to business. A manufacturing client may want to get his product into the hands of as many people as possible. An artist may be looking to print his work for a specific niche audience. This interview process is critical to create the best content strategy.

Creating Useful, Relevant Content

Once we know who you are, what your goals are, and what your products or services are, we can establish an appropriate content calendar for you. This calendar will be crafted specifically and based on pertinent topics that will be interesting to your vendors, customers, and others in your industry and it may reflect the calendar or business year as well. Corporate Conversions will do the initial research, craft interview questions and will conduct interviews with you and your staff, in order to create factual and interesting blog pieces on a monthly basis.

Content Optimization

After we have your approval on the content we produce, we will optimize it with keywords specific to the kinds of internet searches done daily by people looking for your products or services. The finished article will published on your website. We make sure to give you authorship. Over time, with more and varied content published,  your customers will come to see how much knowledge and experience in your industry you have.

Social Media Marketing

From there we will market these articles across social media platforms and via email (if desired). Growing these social platforms is useful to reach more people over time. Again, we are careful to reach out towards the types of customers you want to engage. People have often widely divergent reactions to the same information. If you are in the energy business, for example, you might or might not want your articles broadcast to green media. This is why the step of understanding your industry and business and its goals is so important and must not be skipped. Poorly managed social media can go viral in very undesirable ways.

Corporate Conversions will monitor the traffic and rankings you receive as a result of these articles and social media marketing and will modify or tweak our strategy as useful over time.

Consistently and regularly following this developed process yields significant long-term marketing benefits including: recognition of expertise among industry peers, customers, and vendors, improved search engine rankings and online presence for both your company and your personal profile, and traffic growth not just organically, but from referrals, both direct and social.

Using content marketing, social media, and SEO together is our recipe for online business success. We have seen great benefits from using it with our current clients and would love a chance to discuss it with you at greater length in person. Contact Tom directly at [email protected] or by phone at 616-426-9303.