HubSpot’s CMS Hub: Content Management Made Simple

HubSpot’s Starter Suite offers companies a wide range of tools to meet their marketing, sales, and customer service functions. One of these is a robust content management system (CMS) that allows users to easily create their own websites, add additional…

HubSpot’s Starter Suite offers companies a wide range of tools to meet their marketing, sales, and customer service functions. One of these is a robust content management system (CMS) that allows users to easily create their own websites, add additional content, and optimize their site for conversions. Let’s talk about the advantages of HubSpot’s CMS Hub. 

Content Management Made Simple

We’ve talked previously about different content management systems like WordPress and Squarespace both of which offer their own benefits. What makes HubSpot’s CMS different? 

HubSpot’s CMS Hub

Ease of UseThe HubSpot CMS Hub is a very simple platform to use. It doesn’t require you to have a technical background or understanding of programming to create or update content for your website. The CMS provides you with a large number of high quality Hub themes to choose from. The drag-and-drop text editor is WYSIWYG (what you see is what you get), so you can easily tell how the page will look while you are still creating or editing it. The HubSpot web design is responsive by default which means it will appear as it should across devices, whether your users are viewing it on desktop, mobile, or tablet devices. 

CRM ConnectedAll of HubSpot’s Hubs seamlessly integrate with its customer relationship management system (CRM). This allows you to personalize customer content on your website and create content strategy specific to your audience. You can also add a chatbot or live chat function allowing you to contact them directly while they are engaging with your content. 

Because all of your analytics are also readily available in HubSpot, you can immediately see how your content and other marketing strategies have been performing without having to open another window and website. 

App MarketplaceApp developers have created a plethora of apps that seamlessly integrate with HubSpot’s CMS. These allow the user to further improve the functionality of their website and increase their marketing success. 

SecurityHubSpot provides 24/7 security monitoring and threat detection for your website. If speed, security, and reliability are on your wishlist for your website, HubSpot offers it. It’s built to handle heavy traffic and promises 99.99% uptime to its customers.

Additionally, with your HubSpot CMS, your website will automatically be provided with an SSL certificate. This is a Secure Sockets Layer, an encryption-based internet protocol used to verify the identity of servers, and it helps to improve your Google rank. 

HubSpot’s Starter Suite allows users to create up to 50 pages of content on their websites using HubSpot’s CMS Hub, so for many small to medium-sized businesses, it’s all that you need to create very personalized content that will attract customers and improve your conversions. 

HubSpot CMS does allow you to build your own website without a lot of hassle. However, to truly customize a theme to your needs and functionality or build a custom site from scratch, you would need to work with a web developer.

If you are interested in what HubSpot has to offer, contact Corporate Conversions today, and we will be happy to chat with you about getting started or schedule a live demo. 

 

Tom Damitio

Tom Damitio has been working in digital marketing for the last 9 years in various areas from SEO, content marketing, Pay Per Click, and consulting. The best part of his job is learning about each business and working with them to find the best solution or marketing plan. When he is not working, Tom enjoys being outside gardening, riding his motorcycle, or reading a book.