In our previous blog on the advantages of HubSpot Starter Suite, we mentioned the different Hubs that make up HubSpot’s customer relationship management system (CRM). Here we will delve further into the Marketing Hub and how it is designed to simplify and combine all of your company’s marketing efforts.
The purpose of online marketing is to invite your audience to your website via ads, social media, or email campaigns. While they are there, the goal is to convert those visitors into leads. HubSpot makes all of this possible in one place and also allows you to automate responses to ensure that you do not overlook opportunities for conversions. It’s an all-in-one marketing automation tool.
What’s in HubSpot’s Marketing Hub?
The Marketing Hub contains a number of very helpful tools, allowing you to easily:
Automate email campaigns – This eliminates repetitive work and wasted time creating emails and forms from scratch each time you need one. Utilizing easy-to-use templates, the email marketing tool helps you create targeted content and reach the correct audience. It also gathers data about how successful previous email campaigns were, including click rates, bounce rates, and open rates. It can filter information by campaign, by date range, and by email type so you get an in-depth view of what is working in your marketing and what is not.
Embed forms on your website – Use HubSpot to create forms that will collect information on your audience. When users fill out forms on your website, you will be able to better understand how they are engaging with your website and make changes accordingly.
Create landing pages for campaigns that can be easily built and tracked – Every campaign can be directed to a landing page you’ve designed specifically for that campaign. This page invites that user to engage with the content and perform an action that will hopefully lead to a conversion goal down the line. You can use your own custom templates or use free ones that HubSpot provides. Using and modifying these templates is a snap.
Utilize live chat on your website to engage with your website users – Live chat engages with users while they are on the site and directs them to the resources that they want or need.
See how well your digital advertising is working – HubSpot can connect to your account with Google Ads, Facebook Ads and LinkedIn Ads. It allows you to get a high-level view of your advertising efforts and see what and how your customers are responding.
If you want to try HubSpot Marketing but are already using (and paying for) other tools, HubSpot can work with those tools if you would prefer to continue using the one you’re familiar with.
From now until September 30th as a Hubspot Partner, Corporate Conversions can offer HubSpot Starter Suite for $30/month. This is a 40% discount off of the regular price of $50/month, and this discount is only available through a HubSpot partner. We think you will love using HubSpot. Contact us today to get started!