AMN Website  – The Online Authority for Automotive Shop Owners

We worked with Automotive Management Network to provide a user-friendly experience offering a large volume of information, calculators, surveys, and rich media.

Close-up Of Mechanic With Digital Tablet Showing Graph While Examining Car

How We Helped

Website Design, Custom Development, SEO, Blogging/Copywriting, Managed Hosting

Background

Automotive Management Network is the largest online knowledge base for owners and managers of vehicle service facilities. The site provides a wealth of information to thousands of shop owners, and has a membership of over 12,000. AMN is unique in that it serves up information generated by both internal and external sources. Users don’t have to spend time searching the web for what they need - it’s already been done for them.

The Challenge

AMN needed a website that was user-friendly and fast – making the large volume of information and functionality at the ready for users seeking resources. Organization was key in the development of the site, with the goal of aggregating useful documents and resources. Calculators, surveys, and other interactive components needed interface design and development to engage the user and foster dialog among members.

For automotive shop owners looking for the online authority of knowledge, there may be nothing in the industry like Automotive Management Network’s website.

Our Approach

Our first step was organization of site content. Forums, documents, and directories were gathered and delivered via mega menus to quickly deliver these items. A “Management Toolbox” containing demos, calculators, photo galleries, and a wealth of other resources was offered. We used Sketch to design the user interface for each unique page, and built out each custom design in WordPress. Surveys and calculators were built using JavaScript, and a robust user area including a messaging center, activity log, and “favorites” functionality was custom programmed.

We used Sketch to design the user interface for each unique page, and built out each custom design in WordPress.
We used Sketch to design the user interface for each unique page, and built out each custom design in WordPress.

Results

The result? A powerful user experience based on AMN’s unique vision and offerings. For automotive shop owners looking for the online authority of knowledge, there may be nothing in the industry like it.

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