Eastmark Construction - A New Face for a Premier Builder in Northern Michigan
Eastmark Construction is well known in Northern Michigan for creating relationships with clients who are building their dream homes, and for building these homes with the highest of standards. Their quality work is worthy of a website that reflects this.
How We Helped
Website Design/Build, Blogging, Social Media, Managed Hosting and Tracking
Background
Eastmark Construction came to us with a website that was working to provide a web presence, but was outdated in its behind-the-scenes technology. It was also lacking in current content and imagery. Eastmark approached us with the desire to update several areas of the site, and to add in blogging functionality. They also had questions about how they ranked with search engines.
The Challenge
The cost of doing extensive updates was inching towards the cost of redoing the site with more current technology. Working with the team, we decided to redesign the site with the intent of refreshing the contents and aesthetic, but keeping the elements of the brand personality. An additional goal was to keep an eye toward search engine optimization and how we could improve this.
We selected a responsive, WordPress theme as a starting point for the redesign. We replaced all imagery on the site with new photography, and built a robust gallery of work.
Our Approach
We selected a responsive, WordPress theme as a starting point for the redesign. We replaced all imagery on the site with new photography, and built a robust gallery of work. Content was refreshed and we added a blog and tracking to the new site to improve SEO and tracking.
With the new site launch and regular blogging, year-over-year site traffic is up 70%, and site engagement is up 55%.
Results
The new aesthetic reflects the fun and rewarding personality of the Eastmark building experience and team. Now on the current WordPress platform, the site is a breeze to maintain, and performs well from desktop to mobile. Likely the most impressive facet of the project is the amazing statistics provided by tracking: Contact form submissions have increased dramatically. Year-over-year site traffic is up 70%, and site engagement is up 55%.
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