ECF – A Marketing Boost for an Industry Leader
With our marketing experience in light industrial manufacturing, we were happy to provide blogging, social media, and a new website for Electro Chemical Finishing.
How We Helped
Website Design, Blogging, SEO, Social Media, Reporting, Google Ads
Background
With our marketing experience in light industrial manufacturing, we were happy to begin providing blog and social media services to the team at Electro Chemical Finishing. The success of these marketing efforts led ECF to contact us when it was time for a full site redesign, and we were glad to help.
The Challenge
On the front end, ECF’s original site design was in need of updates to more fully showcase their wide range of service offerings. We also took inventory of the backend, and noticed that the site was limited in its tracking and search engine optimization. More importantly, in 2017, when our relationship began, we identified that ECF did not have Google Analytics tracking – a must have for knowing what your users are up to.
After our marketing efforts, conversions in all forms – phone calls, emails, and contact form submissions – increased dramatically.
Our Approach
We identified a WordPress theme that met the new content needs and provided a basis for a simple redesign. New content and imagery added several pages to the site. We built these new pages, and identified keywords for the entire site, making sure all pages were optimized to help potential customers find what they were searching for. We set Google Analytics into motion for proper tracking and reports.
Results
In 2018, our reports indicated that our efforts steadily grew ECF’s site traffic, and that growth continued well into 2019 when we launched the new site and began a Google Ads campaign. Conversions in all forms – phone calls, emails, and contact form submissions – increased dramatically, giving a boost to this industry leader in the application of decorative surface finishing.
Get in touch.