After our marketing efforts, conversions in all forms – phone calls, emails, and contact form submissions – increased dramatically.
Our Approach
We identified a WordPress theme that met the new content needs and provided a basis for a simple redesign. New content and imagery added several pages to the site. We built these new pages, and identified keywords for the entire site, making sure all pages were optimized to help potential customers find what they were searching for. We set Google Analytics into motion for proper tracking and reports.
Results
In 2018, our reports indicated that our efforts steadily grew ECF’s site traffic, and that growth continued well into 2019 when we launched the new site and began a Google Ads campaign. Conversions in all forms – phone calls, emails, and contact form submissions – increased dramatically, giving a boost to this industry leader in the application of decorative surface finishing.
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