In West Michigan, Embree + Company helps navigate the new rules of financial planning for Millennials.
Our Approach
The concept behind the logo design spoke to the interaction and dialog around finance between the company and client. We created two “speech bubbles” sliced in half and positioned to convey this interaction, but also to form an angled dollar sign symbol representing finance. A fresh color palette and a contemporary, sans serif font was selected. The color palette was carried into the website design elements, and content with a Millennial voice was prepared.
Results
Embree + Company’s new brand was well-received in terms of aesthetic and overall design. The company’s process and offerings are clearly presented, helping taking the first step on the financial journey less intimidating.
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