Kamps Pallets - Providing a Platform for Marketing Success
As a long time client with us, we’ve learned the ins-and-outs of the Kamps website and marketing efforts. When it came time for a redesign, we were eager to assist.
How We Helped
Website Design/Build, Custom Development, Managed Hosting and Tracking, SEO, Local SEO, Google Ads
Background
Kamps Pallets is a full service, best in class, pallet company delivering innovative pallet solutions to customers across the United States. When a new brand management specialist was hired internally, we partnered with him and the Kamps team to take his vision and goals for their website to the next level.
The Challenge
Although content was readily available on the original website, Kamps was hoping to make it more robust to meet user needs and boost search engine rankings. Many areas of the site lacked interactivity and provided little user engagement. Calls-to-action were not readily available, and forms were clunky in performance.
With stunning new photography and a contemporary approach to layout, the updated web page designs have made a splash in the pallet community.
Our Approach
Kamps provided a comprehensive visual system based on their existing branding and hopes for the new site. The designs were provided to us in Photoshop format so that we could create reusable, responsive templates in a page builder – and allowing Kamps to have the ability to maintain the site. We developed new functionality such as interactive maps to display locations, smart forms, and the ability to apply for jobs on the fly. Calls-to-action were added on virtually every page of the site to provide ample opportunity to connect.
Form submissions have contributed to lead generation, and overall engagement has soared.
Results
With stunning new photography and a contemporary approach to layout, the updated web page designs have made a splash in the pallet community. What’s more impressive is the increased traffic the site has received as a result of keyword research and implementation within the site copy. Form submissions have contributed to lead generation, and overall engagement has soared. Kamps regularly receives over 400 contact form submissions, over 150 click to email events, and 500 click to call events per month – with an average conversion rate over 9% and increasing.
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