Koeze Website – A Sweet eCommerce Solution
Our conversation with Koeze began in 2016, when we took a look at Koeze’s website and digital marketing strategies.
How We Helped
eCommerce, SEO, PPC, Custom Development, Google Ads, Analytics Reporting
Background
Koeze has been crafting gourmet chocolates, exceptional cashews, and gift baskets since 1910. Their business began with a physical storefront, accelerated with their mail order catalog, and has grown to include an online presence in more recent years. The demand for their high quality confections continues to grow. Our conversation with Koeze began in 2016, when we took a look at Koeze’s website and digital marketing strategies.
The Challenge
Although Koeze’s business is fairly stable and predictable, their website was dated in terms of aesthetic and functionality, putting them at a disadvantage in the competitive landscape. We worked together to identify key goals for the future: reaching a younger demographic by refreshing the overall site design, improving the ecommerce component, and increasing overall site traffic.
We worked with Koeze to identify key goals for the future: reaching a younger demographic, improving the ecommerce component, and increasing overall site traffic.
Our Approach
While honoring Koeze’s brand equity, our creative discussions led to a full website redesign, including creation of inspirational moodboards and an aerial photographic approach. We custom designed and rebuilt the site in Magento to accommodate the hundreds of products available for purchase online. The user buying experience was made seamless from browsing to purchase, complete with filtering parameters and cross-product referencing.
To increase site traffic, we started with on-page search engine optimization and identified industry keywords that would improve search results. We coupled this with a Google Ad campaign to help bring Koeze in front of customers searching for businesses like theirs.
Results
We’re happy to report some very sweet results since we began our marketing efforts. With the launch of the new website in 2019 and our Google Ads campaign, website traffic has increased dramatically. Our reports also show an increase in overall conversion rate. The story will continue with new efforts in 2019 including blogging and a social media campaign. With a new digital marketing strategy and a little help from technology, sales soared for Koeze’s classic product line.
Get in touch.