The Friesian Gastro Pub – New Restaurant, New Website

Working with a grand opening fast approaching, we worked quickly to be sure The Friesian's website would be up and running before this gastro pub opened its doors.

Laptop with blank screen isolated on white background - mockup, template - 3D rendering

How We Helped

Website Build, Managed Hosting, Microdata

Background

Located in the Grand Rapids Midtown Neighborhood, The Friesian Gastro Pub opened its doors in late 2019. The gastro pub’s name is a nod to Grand Rapids’ rich Dutch heritage, and the unique menu boasts comfort food with an eclectic twist.

The Challenge

While focusing on the complexities of opening and operating a dining establishment, the owners contacted us to help turnaround a site with the flavor of their brand, along with the functionality customers expect from local restaurants. They needed a site built quickly, and within a startup’s budget.

Using a simple site design, we incorporated the client’s logo, photography, and copy to create a user experience with all the bells and whistles for the local dining community.

Our Approach

Using a simple site design, we incorporated the client’s logo, photography, and copy to create a user experience for the local dining community. We assisted with efforts to push menu content out to directory listings like Google and Yelp, so that frequent menu updates could be completed hassle-free. Ordering online was easily accomplished by having the website hold hands with the Toast platform.

To help with search engine rankings, we employed microdata, which communicates with search engines to tag what page elements ARE, versus metadata, which conveys what the content is about. This tells the search engines what the pages are about, and was particularly valuable for the Menu pages of the site.

Ordering online was easily accomplished by having the website hold hands with the Toast platform.
Ordering online was easily accomplished by having the website hold hands with the Toast platform.

Results

The Friesian’s website was happily up and running before the restaurant’s grand opening. Our attention to customer service was key in terms of providing this fast site turnaround. We provided client training on the WordPress platform so that simple updates could be taken internally, and we continue to advise on marketing efforts.

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