The first step in any marketing plan is understanding what your business needs and why. Many people we work with are familiar with marketing buzzwords like SEO, content marketing, email marketing, and SEM, but these are only ingredients in the recipe for marketing success.
Our team at Corporate Conversions implements and executes different types of marketing for our clients using the above strategies and more, but it’s also our job to explain how what we do produces results. How can you know if your marketing is effective?
Part of our onboarding process with any new client is getting to know their business and establishing SMART goals. SMART stands for: Specific, Measurable, Attainable, Relevant, and Time Bound. Creating SMART goals is especially useful because they provide a clear and structured approach to setting and achieving goals. Each element of the SMART framework is designed to ensure that goals are well-defined, realistic, and aligned with a company’s values and vision.
Here are a few reasons utilizing SMART goals is valuable:
- Clarity: By making goals specific and measurable, everyone has more clarity and direction. If you know exactly what you are aiming for, it’s easier and more efficient to use your resources to hit the target.
- Motivation: SMART goals are designed to be achievable, which is encouraging for everyone involved. There’s nothing more demoralizing than failing to hit an unclear goal over and over again.
- Accountability: SMART goals are time-bound, meaning they have a set deadline for completion. If they aren’t achieved in that time period, there needs to be a good explanation.
- Flexibility: While SMART goals are designed to be achievable, they can be adjusted as needed. Marketing is an art rather than a science, even if we use complex tech tools to track and monitor progress.
Let’s break this down a step further. If one of your primary goals is to increase your blog traffic, your SMART goal might look like this:
Specific – My company wants to boost blog traffic by creating posts on a more consistent basis in terms of date and time and increasing the number of blogs from 1 to 2 per month.
Measurable – Our goal is to increase our blog traffic by 10%.
Attainable – Traffic increased 5% when we began posting on a more consistent basis.
Relevant – By increasing our consistency and frequency we will boost our brand awareness, and target more relevant topics for our audience to increase leads and engagement.
Time Bound – We want to see traffic increase by the end of the month.
It’s easy to see that, by using this framework, you will be able to see if you are setting the right goals and adjust them for better results if you do not meet them at first. Using SMART goals is far more effective and satisfying than setting an unspecified goal of getting more blog traffic.
Overall, SMART goals are an effective way to set and achieve meaningful objectives that align with a company’s vision. This goal setting exercise can and should be applied to many parts of your business. If you would like help setting specific goals for your company’s marketing, schedule a meeting to discuss your needs with Tom today.