Helping Your Company Survive the Coronavirus

For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of…

For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of them have questions about how they can get help for the damage the shutdown did to their companies. Fortunately, there are resources available locally, online, and through the state and federal government if you know where to find them.

The Grand Rapids Chamber of Commerce has put together a coronavirus toolkit designed for Michigan businesses. This is a comprehensive list of resources available. These include information about the CARES Act, FFCRA (Families First Coronavirus Response Act) resources, Michigan financial resources, business resources, employment and unemployment resources, as well as additional information you may need. They continue to update this toolkit, so keep it bookmarked as the coronavirus continues to cause a variety of problems for us as individuals, workers, business owners, and community members. 

The West Michigan COVID-19 Business Coalition is a collective effort by several organizations in West Michigan created to provide resources, guidance, and business resources to our community. Their goal is to help employers and employees make decisions that will better their welfare during the pandemic and its aftermath. 

It’s a challenge to grow or even maintain a business during a tough economy. The actions that leaders take early on during a crisis will affect their companies for a long time for better or worse. So now is the time to strategize and make contingency plans. 

Call us at Corporate Conversions if you would like to leverage your online presence now by:

  • Blogging about your products and what you are doing during this time.
  • Starting an email list/campaign to assure your customers, give updates, and deals.
  • Building out an ecommerce portion for your website 
  • Increasing communication with customers via a chat feature
  • Adding a scheduling tool to the site for future appointments and meetings.
  • Creating a landing page of deals
  • Leveraging any of the above with a social and/or PPC strategy

We will emerge from the corona nightmare eventually, so planning for what you will do when that happens will make it easier to hit the ground running when the economy opens up again. Don’t wait. Take advantage of the resources available to you now, including the many great business minds here in West Michigan.

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Rachel Potter

Rachel Potter has been writing her whole life, moving from academic writing to blogging to fiction and now marketing. She's been dabbling in social media since its inception and is still fascinated by it. She has a background in librarianship and loves to research, gather, and organize information. When she's not at work, she enjoys writing fiction, studying herbalism, gardening, singing in her church choir, and walking her happy, silly dog around the neighborhood.