The COVID-19 lockdown measures that states have enacted have created significant challenges for businesses. They are struggling to find ways to maintain open hours and deal with burdens like closing early for cleaning or only being able to sell their products curbside. All companies should keep up-to-date information flowing via their social media. They should also be updating information on their Google My Business profiles as frequently as they can so their customers will know when they are open and how they are operating during the shutdown.
Updating Information as It Changes
It goes without saying that if there are changes to shutdown requirements that affect your business, you should report that to your customers on your website and your social media channels. Many social media platforms offer the option of pinning a post so that it’s most visible. Take advantage of this. If customers don’t know if your business is still open, what hours it’s in operation, or how to reach you, they will get frustrated and move on to another option.
Google offers companies the opportunity to report all of their contact information as well as plenty of details about their products and services on their Google My Business page. If your company does not already have a Google My Business profile, now is the time to make one. Once you’ve filled out the “white pages” section of GMB, you will be able to create posts about any topic you deem useful to your business and interesting to your customers.
Google has also added features to accommodate the COVID-19 quarantine restrictions. These updates, as well as any other posts, will appear when anyone searches for your business profile in Google Search or on Google Maps. You can inform your customers about:
- Your current hours of operation
- If your company is closed temporarily or experiencing delays in service
- Additional products or services you are providing for the community
If your business is not currently open because of COVID-19, marking it temporarily closed will not affect your local search rankings. If you are open but in a lesser capacity than normal, you should not mark it temporarily closed because you will not be able to update your service or product offerings.
One issue that some businesses have had with Google is that they are not currently reviewing changes to information because of their staffing issues during the pandemic. This has been frustrating for some business owners who want to change their basic information. Google has also temporarily removed the functionality for the Questions and Answers feature. Like with everything else during this difficult time, business owners can only do what they can in updating information for their customers and hope for the best.
If you need help creating accounts or updating information on social media or your Google My Business profile, please reach out to us at Corporate Conversions. That’s what we are here for.