Google Search Console is a tool that anyone who has a website should be aware of. It can be a big help in optimizing your website and your marketing and content creation efforts as well as making you aware of any site errors or problems. If you don’t know what Google Search Console is, read on. We define it and talk about why it’s so important for staying on top of the content and SEO game.
What Is Google Search Console?
Google Search Console is a free service platform that Google offers to anyone with a website. It was formerly known as Google Webmaster Tools. Once GSC is set up, it helps website owners to monitor, maintain, and troubleshoot issues on the website that negatively impact Google search results. By addressing problems that Google Search Console identifies, website owners can optimize their website’s organic presence.
Google crawls and indexes all websites across the web. Regardless of whether owners are using GSC, their websites will show up in Google Search. But Search Console allows users to easily see their websites through Google’s eyes so they can make changes that will improve their search rankings.
Google Search Console will reveal whether Google can find and crawl a website, as well as other aspects of the website, including:
- Mobile site performance
- Referring domains
- Rich search results
- Google Search traffic data
- Indexing problems
- Queries that produce the most traffic to the site
- Click-through rates for those queries
It allows users to run reports and compare the above over time and after problems have been resolved so they can see how this improves their site from Google’s standpoint and betters their search results. GSC removes a lot of the guesswork from SEO and marketing. The feedback that it offers functions something like a continuously updating gradebook: “students” can see how their “grades” improve when they edit and resubmit their work to the “teacher.”
Who Does Google Search Console Help?
GSC is helpful for anyone with a website, regardless of how much they know about SEO, content marketing, Google’s algorithm, or web design. If you’re a business owner, an SEO specialist, a content creator, a marketer, a site administrator, or a web developer, what GSC can tell you about how Google views the website your work on can only make your job easier. It can also be used with other Google tools like Google Trends and Google Analytics for a greater understanding of how successful your website is at communicating with your audience and meeting your organization’s goals.
If you are not already using Google Search Console and would like help in setting it up and monitoring it, we at Corporate Conversions are here to help you. Call us at 616-426-9303 today.