If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you should be focusing on in your copy or what people are actually searching for. If you are concerned about your website rankings, Google Trends can help you learn which keywords would be most useful for attracting attention online and traffic to your site.
Google Trends
Google Trends is a website that functions as a tool for analyzing the popularity of Google search queries. Using graphs, it compares how different search queries rank in terms of popularity over time. If you’re interested in knowing, for example, when people begin searching for specific keywords related to certain holidays, Google Trends can help with that. If you want to know what consumer interest in a competitor’s brand is, Google Trends is the place to go. Essentially, it gives you a look into consumers’ minds or at least the collective consumer’s mind.
You can use Google Trends to see how frequently specific keywords are used relative to Google’s total search volume over a specific period of time. You can also use it to do comparative keyword research or to show how events affect how often users will search for certain terms. It can also tell you geographical information about Google users.
If you visit the Google Trends website, it will show you a variety of keywords that are currently trending along with geographical data about where they are trending worldwide. For example, on June 6, 2020, the keyword “coronavirus” was a popular search term being searched in conjunction with other keywords. Here is what Google Trends reveals about user interest in coronavirus and the specific terms they are searching to get the information that they want.
From this you can see that people are searching for terms about treatments for coronavirus or preventative measures like masks as well as related topics like coronavirus’ economic impact.
Google Trends also gives you historical information about when people were searching for coronavirus the most frequently and how that search compared to other common topics like music or sports.
And this map shows you which geographical areas of the U.S. had users who were searching for information on coronavirus.
This is interesting data, but most businesses will not be marketing using coronavirus as a search term. Google Trends can be utilized to learn useful things about interest in products or services too. You can enter a search term into the search box at the top of the page and find the search volume for that term. For more detailed information, you can change the location, time frame, industry, and type of search as well. If you run a lawn care business and want to know when you should begin marketing, Google Trends can tell you when people in your area typically start searching for “mowing service” or “lawn care.” Then you can use that information to fine tune your digital marketing or write a blog on a topic of interest to users. During periods of time when search terms are more popular among users, the cost per click will be higher, so you need to adjust your budget or strategy accordingly.
