Google | Google Business Profile |
What Happened to Google+ ?
November 15, 2018
Last March, after it experienced an unfortunate data breach, Google announced that Google+ would be changing. The data breach wasn’t the reason. Google+ never really took off as a social media alternative to Facebook as Google had hoped. For a brief period, people were using it as a sort of professional LinkedIn before they decided
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Social Media |
Using Hashtag Marketing on Twitter
September 4, 2018
Previously we’ve discussed why it’s useful to add hashtags to your company’s social media. A lot of people in business don’t really see the point of Twitter. It’s a medium that only allows for short statements, after all. What exactly is the point of screaming into the void? That is a good question. Here we
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Internet Regulation |
How Does the General Data Protection Regulation Affect Your Business?
April 1, 2018
U.S. businesses are becoming concerned about the General Data Protection Regulation that the European Union Parliament approved in April of 2016. The GDPR comes into effect next month on May 25, 2018. Even though the GDPR is a privacy policy for the EU, U.S. businesses will be affected, and they need to know how to
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Google |
Google Set to Force a More Secure Web
February 1, 2018
Google has long been in the business of using incentives and disincentives to bribe websites into conforming to Google’s vision for the web. 2018 looks to be the year that a secure web moves to the top of Google’s list of priorities. Account hacking and data breaches are an enormous problem with long range consequences for
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Digital Advertising | Social Media |
Using Twitter to Market to Millennials
January 1, 2018
With the proliferation of new social media, every business must consider its audience in choosing which platforms to use for marketing and communication to their customers. There are too many of them to do justice to them all, and some of them will not give a good return on investment for time spent. Facebook is
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Internet Regulation |
Help Us Protect Net Neutrality!
December 1, 2017
In our August blog post we discussed how net neutrality is crucial for small businesses. Since then, the chairman of the FCC, Ajit Pai, has announced that the FCC will be voting on whether to roll back the net neutrality regulation that has been in place since 2015. The current regulation prevents “[i]nternet access providers
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Google | SEO |
An Update on Google’s Mobile-First Indexing
October 10, 2017
Back in May when we discussed how Google’s mobile-first indexing may affect your company’s search rankings, we said that if your company’s website was designed to be responsive – that is, to accommodate both desktop and mobile devices – then your website should not be hurt by this shift in the way Google indexes. If
MORESEO |
3 Terrible SEO Myths You Might Believe
September 1, 2017
Search Engine Optimization, or SEO, is something most people have heard of, but many do not understand well. There are many myths about what SEO is and what it can do for a website. Today we’ll dismantle three terrible SEO myths, so you don’t have to. Myth #1: SEO Experts Can Guarantee Your Site Top
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Internet Regulation |
Why Net Neutrality Is Crucial for Small Businesses
August 1, 2017
For many years now the issue of net neutrality has been a topic of discussion and then a realized fact. As defined, net neutrality is “the principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.” This essentially ensures
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Social Media |
Ideas for Building Social Media Engagement with Your Customers
June 27, 2017
Social media can be intimidating for many small business owners who know how to do their jobs and run their businesses but don’t necessarily know how to explain or promote it to other people. Maintaining a profile on preferably more than one social media platform is important for reaching your audience and for ranking on
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