We've discussed before how essential good SEO is for any company that wants to be competitive online. Unfortunately, many people have unrealistic expectations of how SEO works and also how fast it works. SEO isn't magic. There is no SEO authority who can guarantee that a site will go from no internet traffic to a deluge of visitors (and conversions) overnight based on SEO work. SEO takes time to make a difference. Every bit of SEO on site and off adds to its overall effect. That effect is amplified by marketing and advertising. SEO investment is valuable, but miracles do not happen overnight.

There are lots of people out there on the internet who will promise you that, for a small investment of money, they can get you amazing SEO results. At one point in history this was even true. Five or six years ago, an SEO expert could manipulate search results by using tricks like keyword stuffing, link buying, and link spamming. Google caught on to this, however, and modified their algorithm to not only render these tricks useless, but to penalize any site that used them. So now if you try to get around the parameters that Google sets, your search rankings may tank and you might even have to start over with a new domain and website. Don't let that happen to you.