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updating information GMB

Updating Information on Google My Business during COVID-19

The COVID-19 lockdown measures that states have enacted have created significant challenges for businesses. They are struggling to find ways to maintain open hours and deal with burdens like closing early for cleaning or only being able to sell their products curbside. All companies should keep up-to-date information flowing via their social media. They should […]
digital advertising coronavirus effect

The Coronavirus Effect on Digital Advertising

In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason for that is that the cost of marketing is cheaper because there is less competition for those dollars. During the coronavirus pandemic, the market for some types of advertising, such […]
survive the coronavirus

Helping Your Company Survive the Coronavirus

For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of them have questions about how they can get help for the damage the shutdown did […]
recession

Should You Reduce Your Marketing Budget during a Recession?

The United States is experiencing the unprecedented combination of a pandemic and widespread business closures that are causing most people a great deal of stress. For business owners in uncertain times like these, it’s difficult to know what expenses to keep and which to cut. This is never an easy decision, but some sacrifices must […]
COVID-19

The COVID-19 Situation: Adapting to Working at Home

The COVID-19 virus has made a huge impact on American society and business in a very short period of time. State and local governments are restricting the size of gatherings and closing schools while businesses are trying to decide which workers to keep on site and which can work remotely. While people often say they […]
customer-reviews

How Do You Get More Customer Reviews?

For most small and medium-sized businesses, local reviews are going to be important for attracting new customers. Previously we’ve covered what to do when your business gets a negative review, but in this blog we will talk about how you can increase the number of customer reviews your company has online. We know that customers […]