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It’s great to know the “what’s,” but even better to know the “why’s.” At Corporate Conversions, learning is part of the process. Join us.

call tracking

Everything You Need to Know About Call Tracking for Google Ads

Phone calls are often an essential source of leads for many businesses and are important to track to determine the effectiveness of ad clicks. Call tracking allows advertisers to see which keywords, ads, ad groups, and campaigns lead to phone calls and helps with understanding the return on investment for a company’s ad spend. The […]
user behavior

User Behavior: Why Do People Visit the Websites They Do?

Search Engine Journal recently posted an interesting article about why people visit websites. Anyone who has a website knows that it’s worth knowing exactly why people visit it. That’s why tools like Google Analytics are so useful because you can take the data that they collect and extrapolate it to understand patterns of user behavior. […]
Google Trends

What Is Google Trends?

If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you should be focusing on in your copy or what people are actually searching for. If you are concerned about your website rankings, Google Trends can help you learn which keywords […]
rebranded

Old Friend, New Friend, Green Friend, Blue Friend – We’ve Rebranded!

Corporate Conversions is ten years in the making, ten years in the business, and excited to move forward with our new brand into our next decade of service.
graphic design

The DNA of Design

If you’ve ever wondered what is involved in graphic design or what it is a graphic designer does exactly, here is Corporate Conversions’ Creative Director Christa Blackman sharing what her daily schedule and responsibilities involve:  I’ve often heard people ask the hypothetical question, “What would you do if you didn’t have to work?” I never […]
updating information GMB

Updating Information on Google My Business during COVID-19

The COVID-19 lockdown measures that states have enacted have created significant challenges for businesses. They are struggling to find ways to maintain open hours and deal with burdens like closing early for cleaning or only being able to sell their products curbside. All companies should keep up-to-date information flowing via their social media. They should […]
digital advertising coronavirus effect

The Coronavirus Effect on Digital Advertising

In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason for that is that the cost of marketing is cheaper because there is less competition for those dollars. During the coronavirus pandemic, the market for some types of advertising, such […]
survive the coronavirus

Helping Your Company Survive the Coronavirus

For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of them have questions about how they can get help for the damage the shutdown did […]
recession

Should You Reduce Your Marketing Budget during a Recession?

The United States is experiencing the unprecedented combination of a pandemic and widespread business closures that are causing most people a great deal of stress. For business owners in uncertain times like these, it’s difficult to know what expenses to keep and which to cut. This is never an easy decision, but some sacrifices must […]
COVID-19

The COVID-19 Situation: Adapting to Working at Home

The COVID-19 virus has made a huge impact on American society and business in a very short period of time. State and local governments are restricting the size of gatherings and closing schools while businesses are trying to decide which workers to keep on site and which can work remotely. While people often say they […]