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holiday season marketing

Use Google My Business in Your Holiday Season Marketing

We are moving into the height of the holiday season this week with Thanksgiving and Black Friday. For many businesses this part of the year is crucial to their bottom line. 2020 has been a challenging year for all of us, but small and medium-sized businesses have been at a disadvantage because of COVID restrictions….

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site speed

Site Speed: How Fast Is Your Website?

Are you annoyed by websites that take forever to load? You are not alone. No one appreciates slow websites. If your website is slow, be aware that this can affect your traffic and your conversions and make it harder for your business to succeed.  How Fast Is Your Site Speed?  Fast and slow are somewhat…

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What Makes for an Effective Landing Page – Short and Sweet or Long and Detailed?

What Is a Landing Page? We’ve talked before what a landing page is and how it works, so here’s a quick summary of what specifically “landing page” refers to in the context of this post. While any web page that a user lands on can technically be deemed a landing page, this post will focus…

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freshness score

Your Website’s Freshness Score: Does It Need a Content Facelift?

One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old content. If you take the time to go over content that is outdated and give your site a content facelift, this will improve your website’s freshness score. What Is a…

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backlink strategy

How Does Your Backlink Profile and Strategy Look?

At Corporate Conversions, it’s our goal to write timely, even seasonal, pieces on often googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time. These readers can easily become new customers for our clients. Adding fresh content to a website also increases its SEO value which results…

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landing page SEO

The Art of Crafting Landing Page SEO

Website owners who focus on optimizing their landing pages may not be aware of its importance to SEO.  Google ranks landing pages based on how much time a user spends on average on a page. Landing pages that have a high bounce rate may signal to Google that this page does not have any useful…

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fresh content

Why Your Website Needs Regular, Fresh Content

When it comes to content, your website is not one and done. While it’s wonderful to invest in creating a website that reflects what your company does and the products and services it offers, you can’t leave it just as it is and expect it to continue to perform the same for you over time….

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website analysis

Take Advantage of Our Free Website Analysis

Are you concerned that your company’s website isn’t ranking effectively for important search terms? Are you not getting the traffic and conversions your company needs for success? Corporate Conversions offers free website analysis to our potential customers, and we would be happy to do one for your site. We will let you know where you…

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social media posting

Consistency: The Most Important Social Media Posting Strategy

Companies that either do not have social media or have not optimized their social media posting wonder if there’s a secret to being successful in this marketing arena. There are a number of helpful strategies for improving engagement on social media, but the most important one is this: Be consistent. Without consistency, even the most…

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set up Google Search Console

How to Set up Google Search Console

In a previous blog piece we talked about what Google Search Console is and why website owners should be interested in using it. In this blog piece we will go over how to set up Google Search Console so you can get it up and running and begin to improve your website, your SEO, your…

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Google Search Console

What Is Google Search Console?

Google Search Console is a tool that anyone who has a website should be aware of. It can be a big help in optimizing your website and your marketing and content creation efforts as well as making you aware of any site errors or problems. If you don’t know what Google Search Console is, read…

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landing page

What is a Landing Page and How Does One Work?

Creating a landing page is one way businesses attempt to quickly engage with their customers online. But what exactly is a landing page and how do you create an effective one? Technically, any web page is a landing page because by clicking on it, you land there, but for marketing purposes, landing pages are standalone…

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social media profiles

5 Ways to Optimize Your Social Media Profiles

Businesses that wisely use social media to interact with their customers and drive conversions will want to use those social media channels as effectively as possible. One of the ways to do this is to optimize social media profiles so they will make an impact and convey the right and intended messages to their online…

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call tracking

Everything You Need to Know About Call Tracking for Google Ads

Phone calls are often an essential source of leads for many businesses and are important to track to determine the effectiveness of ad clicks. Call tracking allows advertisers to see which keywords, ads, ad groups, and campaigns lead to phone calls and helps with understanding the return on investment for a company’s ad spend. The…

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user behavior

User Behavior: Why Do People Visit the Websites They Do?

Search Engine Journal recently posted an interesting article about why people visit websites. Anyone who has a website knows that it’s worth knowing exactly why people visit it. That’s why tools like Google Analytics are so useful because you can take the data that they collect and extrapolate it to understand patterns of user behavior….

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Google Trends

What Is Google Trends?

If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you should be focusing on in your copy or what people are actually searching for. If you are concerned about your website rankings, Google Trends can help you learn which keywords…

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rebranded

Old Friend, New Friend, Green Friend, Blue Friend – We’ve Rebranded!

Corporate Conversions is ten years in the making, ten years in the business, and excited to move forward with our new brand into our next decade of service.

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graphic design

The DNA of Design

If you’ve ever wondered what is involved in graphic design or what it is a graphic designer does exactly, here is Corporate Conversions’ Creative Director Christa Blackman sharing what her daily schedule and responsibilities involve:  I’ve often heard people ask the hypothetical question, “What would you do if you didn’t have to work?” I never…

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updating information GMB

Updating Information on Google My Business during COVID-19

The COVID-19 lockdown measures that states have enacted have created significant challenges for businesses. They are struggling to find ways to maintain open hours and deal with burdens like closing early for cleaning or only being able to sell their products curbside. All companies should keep up-to-date information flowing via their social media. They should…

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digital advertising coronavirus effect

The Coronavirus Effect on Digital Advertising

In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason for that is that the cost of marketing is cheaper because there is less competition for those dollars. During the coronavirus pandemic, the market for some types of advertising, such…

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survive the coronavirus

Helping Your Company Survive the Coronavirus

For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of them have questions about how they can get help for the damage the shutdown did…

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recession

Should You Reduce Your Marketing Budget during a Recession?

The United States is experiencing the unprecedented combination of a pandemic and widespread business closures that are causing most people a great deal of stress. For business owners in uncertain times like these, it’s difficult to know what expenses to keep and which to cut. This is never an easy decision, but some sacrifices must…

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COVID-19

The COVID-19 Situation: Adapting to Working at Home

The COVID-19 virus has made a huge impact on American society and business in a very short period of time. State and local governments are restricting the size of gatherings and closing schools while businesses are trying to decide which workers to keep on site and which can work remotely. While people often say they…

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customer-reviews

How Do You Get More Customer Reviews?

For most small and medium-sized businesses, local reviews are going to be important for attracting new customers. Previously we’ve covered what to do when your business gets a negative review, but in this blog we will talk about how you can increase the number of customer reviews your company has online. We know that customers…

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Google-Shopping

What Is the Difference between Google Search Ads and Google Shopping?

If you’ve been online looking for specific products, you may have noticed Google Shopping directly displaying product photos and information in your search results. Are you unsure of what the difference between Google Shopping Ads and Google Search Ads is? Read on. What Is Google Shopping? Google Shopping has been around since 2002 in some…

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local-reviews-2

Do Local Reviews Matter for SEO?

Businesses in the current online climate must pay attention to the reviews their customers leave. It’s not just for feedback, a bad review will discourage other customers from trying out a company’s products or services. Another aspect of local reviews that too many businesses don’t consider is their local SEO value. If you want your…

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keyword-cannibalization

Why Is Keyword Cannibalization Bad SEO?

When most people think of SEO or search engine optimization, typically they think about keywords. Proper keyword use and website placement is a great place to start with SEO. Keywords definitely still have a place in SEO today, although the search industry and best practices for SEO have changed quite a bit from the early…

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retargeting

Is Retargeting Worth the Effort?

Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn’t guarantee that once they get there, that click converts to a purchase or other desired outcome. A customer may be interested in what your company has to offer but gets distracted or doesn’t have enough time to make…

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mobile-local-search

How Do You Improve Desktop and Mobile Local Search?

We all use our devices to do searches to find local businesses, products, and things to do. Do you primarily access the internet using a mobile device or a desktop computer? Whichever type of device you’re using, odds are that you have noticed that Google and other search engines are getting more targeted with local…

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white-hat-SEO

What Is the Difference between Black Hat and White Hat SEO?

Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly and convert clicks to sales or other intended outcomes. Not all SEO is the same, however. If you do not hire a trustworthy and reputable company to do SEO,…

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google-tag-manager

What Is Google Tag Manager?

Website owners looking to track and increase conversions have several free and very useful tools available to help them achieve that goal. One is Google Analytics, and the other is Google Tag Manager. Here we will talk about what Google Tag Manager is and how it works. Tag Manager is Google’s free tag management systems…

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conversions

What Conversions Should You Be Tracking for Your Website?

When website owners build or overhaul a new website or begin to make forays into digital advertising, they have questions. Are these actions having an effect? Is it worth spending more money on this strategy or is another one preferable? No one wants to throw money at solutions that don’t result in greater business success….

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digital-marketing

How Much Does Digital Marketing Cost?

How much exactly does digital marketing cost? People often wonder what the cost of good digital marketing is, and the answer is: It depends. Unfortunately, that’s not a very helpful response for any company on a budget, so in this blog we will break down the different aspects of digital marketing into ballpark numbers. At…

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cost-per-click

The Difference Between PPC and CPC

If your company is new to online advertising, you may find that there are terms and strategies involved that can be confusing for the uninitiated. Here we will talk about three terms, PPC, CPM, and CPC, what they mean, how they differ from each other, and how advertisers use these concepts to create effective, successful…

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website-success

How Do You Measure Website Success?

There are many ways to measure a website’s success. Every business has its unique goals, key performance indicators, and ideas of what success means for that business. If you have an ecommerce website, success is measured largely by the number of sales completed on the site. If your business is a wholesale supplier, you may…

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HTML+A11y

How Important Is Digital Accessibility?

On October 28, Ellen Doornbos, a local web developer and Certified Professional of Accessibility Core Competencies, gave a presentation about the importance of digital accessibility. This presentation was called HTML + A11y, and among the attendees was our own web developer, Mike Reed. Here are some highlights from this presentation. What Is Digital Accessibility? Digital…

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evergreen-content

The Importance of Evergreen Content

 We’ve discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its website regularly, and that content should be interesting, entertaining, or useful in order to engage their audience and drive sales. Some of that content will be topical based on what is happening at a…

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assembling-content

Assembling Content for Your New Website

There are multiple steps to building a website, and many of them are better done by a professional developer, but one step is critical, and it must be done by the website owner: assembling content. You can hire the best website designer you can find, but without the content that is specific to your business,…

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website-building

Website Building: What Goes into Building a Site

If you have started a business or have an old website that you built by yourself to get something that would represent your company online, you may be unfamiliar with what goes into professional website building, front to back. It’s more complicated than it looks, especially if you want to capture all the traffic possible…

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outdated-logo

Does Your Company Have an Outdated Logo?

When business owners think of redesigns, for the most part they focus on their website. This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company’s only representation,…

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Meformer

Be an Informer, not a Meformer on Your Social Media

Previously, we’ve discussed how manufacturers can utilize social media and drive leads through their websites. Creating a presence and a brand for your company on social media can be challenging, especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote…

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Google-Ads

How to Creating a Google Ads Account

​Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms, Google Ads makes up the majority of ad market share on the internet. If you’re interested in placing ads on…

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PPC-success

PPC Success Depends on Your Website

There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads, LinkedIn ads, and retargeting services like AdRoll. Which ones should your company use in order to achieve greater PPC success? Many companies Corporate Conversions works with have tried to manage PPC in house…

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search-engines

Why Search Engines Love WordPress Sites

In our last blog we talked about the benefits of using content management systems when designing your website. One of the perks of using a CMS like WordPress is that these systems are designed to be friendly to search engines. In order to properly index a website, search engines continuously crawl the internet and include…

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Content-Management-System

The Benefits of Using a Content Management System

When a company makes the decision to build or redesign its website, one decision the owners must make right away is whether the website should be built custom or using a content management system (CMS) to power it. There are pros and cons for both options, but for many companies, a content management system has…

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SEO-isnt-magic

SEO Isn’t Magic

We’ve discussed before how essential good SEO is for any company that wants to be competitive online. Unfortunately, many people have unrealistic expectations of how SEO works and also how fast it works. SEO isn’t magic. There is no SEO authority who can guarantee that a site will go from no internet traffic to a…

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Trust

Trust: How Local Listing Accuracy Affects Reputation

For most small businesses, getting local customers to notice your company is imperative. Creating multiple business listings on online directories is very helpful for this goal. Google and other search engines use these multiple business listings within their ranking algorithms to determine search engine results. While these listings often do not include backlinks, the information…

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local-directory-listings-1

Local Directory Listings and SEO

In May, we touched on on-site and off-site SEO, or commonly referred to as on-page and off-page SEO. One of the most overlooked areas in off-site SEO is local directory listings. This area of SEO is frequently overlooked because most of these websites crawl the web in a similar way that Google does in order…

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off-site-SEO

What Is Off-Site SEO?

In our last blog we talked about on-site SEO practices that can help a website that isn’t ranking well when users search for products and services a company provides. The other half of SEO concerns developing references and links to that website from other websites. This is off-site SEO. We will explain what that means…

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on-site-SEO

What Is On-Site SEO?

One vital goal for websites is that they rank well on Google and other search engines when people search for their products or services. If your website isn’t ranking well, it doesn’t matter how eye catching its design is or informative its content is because your customers won’t see it. Addressing problems with on-site SEO…

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conversion-optimization

Website Conversion Optimization: 3 Strategies to Consider

User experience is important for a number of reasons, but what is most important to business owners is conversion optimization. A great looking website is nice. Without a purchase, call, email, or contact form filled out, though, is your website doing what you need it to do? Ultimately, you need your customer base to interact…

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Google-My-Business-Posts

Google My Business Posts: A Local Search and Marketing Opportunity

Google My Business is a game changer for local search. It’s something all businesses should be utilizing. We have talked before about why Google My Business is a valuable (and free!) local search tool, and we’ve detailed what you need to do to claim your company’s Google My Business listing. Optimizing and updating your listing…

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Google-My-Business-listing

How to Claim a Google My Business Listing

Google My Business is one effective way small and medium sized businesses can improve their local search rankings and traffic to their sites. Creating and optimizing a Google My Business account is simple and free. It puts your business on Google Maps and helps differentiate your company from your competition in searches as users will…

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not-ranking

Why Is My New Website Not Ranking Well?

It’s not uncommon that a business will redesign its website a few times over the years. There is always new technology to improve certain aspects of the business’s online presence. A business may rebrand or have new products or services that need to be showcased. A company may invest in a redesign to improve user…

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ux

How Does Web Design Affect User Experience (UX)?

In our last blog we talked about why user experience is important. While there are many variables at work in how a person interacts with a website, everyone agrees that user satisfaction, or UX, has a huge impact on whether customers stay on or return to a website and eventually buy anything. Good web design…

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user-experience

Why Is Website User Experience Important?

Having a website is considered necessary for most businesses to be competitive. Unfortunately, it’s not enough to throw a website together and hope for the best. Your website is a very important communication tool for you to reach your customers. If it’s not designed to present the right information and guide customers to what they…

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rank-better

How Do I Get My Website to Rank Better?

Many businesses feel like the success of their website is determined by how their website ranks on Google. This is not necessarily wrong, but it is also not entirely correct. There are thousands of search terms that your customers can search in Google that will send them to your business’s website. Which keywords and phrases…

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Content-marketing-package

The Corporate Conversions Content Marketing Package

In our last blog we talked about content marketing and why businesses need to incorporate it into their marketing strategy: When content marketing is done correctly, your company’s website answers the questions people are searching for. This makes your website the most relevant. In turn it will turn searches into sales as your web presence…

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content-marketing

What Is Content Marketing?

You may have heard the phrase content marketing but not understood what it means. This is unstandable. Content marketing didn’t exist 10 years ago. It’s only because of Google’s unflagging commitment to the creation of more and better content on the web that it exists now. If you don’t understand what content marketing is or…

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Corporate-Conversions-acquires

Corporate Conversions Acquires SLB Networks

Corporate Conversions is pleased to announce that in June of 2018 we acquired SLB Networks, a digital marketing company based in Belmont, Michigan. Ryan Duba, owner of SLB Networks, will be partnering with Corporate Conversions to make sure that his clients will continue to get the same professional and responsive service they always have. He…

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managed-hosting-package

What Do You Get with Corporate Conversions Managed Hosting Package?

​In our last blog we talked about what managed hosting is and why it’s so important for your website. In this blog we will talk specifics about what you get when your company has a managed hosting package through Corporate Conversions. In general, the most obvious benefit of managed hosting is a website that is…

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managed-hosting

What Is Managed Hosting? Does Your Company Need It?

Managed hosting is a concept people get confused about. They don’t understand what it is, why their website might need it, or why it costs more money than hosting. Since we get a lot of questions about managed hosting at Corporate Conversions, we will go through these questions and answer them to help you understand…

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holiday-keyword

Plan Your Holiday Keyword Research in Advance for Best Sales

It’s Christmas time, and we at Corporate Conversions wish our clients and you great 4th quarter sales. This year looks very promising for businesses. eMarketer is predicting that total retail sales in the U.S. will be $1.002 trillion as a result of the Christmas holiday, with ecommerce sales growing by 16.6 percent. Here we’ll go over…

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google_my_business

Google My Business, a Free Local Search Tool

One important means that small to medium sized businesses can use to improve their local search rankings is to create and optimize a Google My Business account. This is a simple and free way to establish your presence on Google. It also puts your business (literally!) on the map – Google Maps. If Google authenticates…

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googleplus-logo-official

What Happened to Google+ ?

Last March, after it experienced an unfortunate data breach, Google announced that Google+ would be changing. The data breach wasn’t the reason. Google+ never really took off as a social media alternative to Facebook as Google had hoped. For a brief period, people were using it as a sort of professional LinkedIn before they decided…

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test

test

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Hashtag

Using Hashtag Marketing on Twitter

Previously we’ve discussed why it’s useful to add hashtags to your company’s social media. A lot of people in business don’t really see the point of Twitter. It’s a medium that only allows for short statements, after all. What exactly is the point of screaming into the void? That is a good question. Here we…

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general-data-protection-regulation

How Does the General Data Protection Regulation Affect Your Business?

U.S. businesses are becoming concerned about the General Data Protection Regulation that the European Union Parliament approved in April of 2016. The GDPR comes into effect next month on May 25, 2018. Even though the GDPR is a privacy policy for the EU, U.S. businesses will be affected, and they need to know how to…

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keywords-in-2018

How Should Websites Use Keywords in 2018?

 We’ve written before about keyword usage, but as Google has changed its goals and its algorithm over the years, it’s important to revisit the issue. Two years ago we said: “At the present time RankBrain will not be significantly more important than the other parts of Hummingbird, but Google intends to see how it works…

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secure-web

Google Set to Force a More Secure Web

Google has long been in the business of using incentives and disincentives to bribe websites into conforming to Google’s vision for the web. 2018 looks to be the year that a secure web moves to the top of Google’s list of priorities. Account hacking and data breaches are an enormous problem with long range consequences for…

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twitter

Using Twitter to Market to Millennials

With the proliferation of new social media, every business must consider its audience in choosing which platforms to use for marketing and communication to their customers. There are too many of them to do justice to them all, and some of them will not give a good return on investment for time spent. Facebook is…

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Welcome to the Gutenberg Editor

Please note that this demo requires the Gutenberg plugin.

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Sample post with advanced post formatting

There are lots of powerful things you can do with the WordPress editor If you’ve gotten pretty comfortable with all the basics of writing in WordPress, then you may enjoy some more advanced tips about the types of things you can do! As with the last post about the editor, you’ll want to be actually…

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protect net neutrality

Help Us Protect Net Neutrality!

In our August blog post we discussed how net neutrality is crucial for small businesses. Since then, the chairman of the FCC, Ajit Pai, has announced that the FCC will be voting on whether to roll back the net neutrality regulation that has been in place since 2015. The current regulation prevents “[i]nternet access providers…

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Sample post with basic formatting

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. Formatting text The WordPress editor allows…

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Sample post with an image gallery

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like. This is an example of a WordPress post, you could edit this to put information about yourself or…

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Mobile-first indexing

An Update on Google’s Mobile-First Indexing

Back in May when we discussed how Google’s mobile-first indexing may affect your company’s search rankings, we said that if your company’s website was designed to be responsive – that is, to accommodate both desktop and mobile devices – then your website should not be hurt by this shift in the way Google indexes. If…

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seo myths

3 Terrible SEO Myths You Might Believe

Search Engine Optimization, or SEO, is something most people have heard of, but many do not understand well. There are many myths about what SEO is and what it can do for a website. Today we’ll dismantle three terrible SEO myths, so you don’t have to. Myth #1: SEO Experts Can Guarantee Your Site Top…

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net neutrality

Why Net Neutrality Is Crucial for Small Businesses

For many years now the issue of net neutrality has been a topic of discussion and then a realized fact. As defined, net neutrality is “the principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.” This essentially ensures…

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Social media engagement

Ideas for Building Social Media Engagement with Your Customers

Social media can be intimidating for many small business owners who know how to do their jobs and run their businesses but don’t necessarily know how to explain or promote it to other people. Maintaining a profile on preferably more than one social media platform is important for reaching your audience and for ranking on…

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google-indexing

How Google’s Mobile-First Indexing May Affect Your Company’s Search Rankings

In our last blog we discussed responsive web design and why that’s important for companies that want to have their websites continue to have good search ranking in today’s internet climate. This is because Google is changing its algorithm from desktop-first indexing to mobile-first indexing in 2017 and beyond. What is mobile-first indexing? The first…

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responsive web design

What Is Responsive Web Design?

Have you ever wondered about what this term means? Mashable dubbed 2013 the Year of Responsive Web Design, so it’s not a new concept, but many business owners do not understand what it is, why it’s important now, why it will be even more important in the future. First, what is responsive web design? It’s…

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social media blogging

How Social Media and Blogging Can Help Your Manufacturing Business

​Previously we discussed three ways manufacturers or owners of industrial companies could be more accessible to their audience and clientele. These included registering their companies on local and industry listings, adding contact forms in useful places on their company websites, and making sure that those websites are optimized for mobile use. Here we will discuss…

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website leads

3 Inexpensive Ways for Manufacturers To Drive Leads Through Their Websites

​It’s relatively simple for companies that make or market trendy products to use social media and other internet tools to drive leads to their websites and generate sales. Facebook users love to share Etsy goods or natural/organic products with their friends. There are so many products that manufacturers produce, however, that are not easily marketable…

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reputation management 1

Why Managing Your Business’s Online Reputation is Essential

​As a business owner do you know what people are saying about your company and what its online reputation is now or is becoming? The old saying, “No publicity is bad publicity,” is just not true today. With name recognition comes consumer awareness, for better or for worse. When small business owners start out, they…

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ghost-spam

What Is Ghost Spam?

​Spam has been a problem almost since the beginning of the internet; it’s created by hackers and distributed various ways in order to either create a nuisance, introduce viruses, or scam unsuspecting internet users. Of late, website owners have noticed a different kind of spam when they’ve gone through their Google Analytics accounts: records of…

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proactive chat

The Different Types of Proactive Chat

​Every business with a website would pay a great deal for the answer of how to get hits to convert to sales. That’s what a website is there for, right? It’s not a sign post, it’s a way of connecting your products and services to your customer base. One of the ways that some businesses…

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website outdated

Is Your Website Outdated? 5 Signs to Look for

​Is your company’s website out of date? Does it function they way you want and need it to, or is it failing to bring in traffic or actually turning away customers because of its poor set up or lack of compatibility with current tech? How can you tell when an updated website is no longer…

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hashtags

Why You Should Use #hashtags in Your Social Media

The hashtag has become a mini phenomenon due to the internet and social media. In fact, some people say that you can correctly differentiate between older and younger generations by showing them its symbol (#) and asking them what it is. Supposedly, Boomers and Generation Xers will call it a pound sign and Millennials and…

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google search ranking

Google’s Top 3 Signals for Search Ranking

If you’ve been following this blog for awhile, you’ll know that SEO has changed quite a bit in the past three years, and small to medium-sized businesses that want to make sure their companies show up in Google searches have had to navigate the changing criteria by which Google has determined what shows up in…

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link

Why are Internal Links Important?

​Previously we’ve discussed link building and how Google’s algorithm rewards or penalizes different types. To review, Google wants to create an internet full of interesting and original content accessed organically. Essentially, it wants to mimic the way people socialize in real life – which means directing traffic to items of general interest and not to…

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effective blog post

How to Write an Effective Blog Post for Your Company’s Website

​A truly effective blog post will engage the audience and either educate, entertain, or otherwise enlighten. Remember, not everyone who reads the post has to be educated or entertained. On a company blog, you’re trying to appeal to a specific audience – either your customers or people who might search for the terms or keywords…

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build content interest

Creating Interest or Community Building Content

​Alexandra Samuel recently wrote an interesting article entitled The Social Cost of Bad Online Marketing in which she discusses how clickbait articles, email spamming, and other practices businesses have adopted in an effort to compete in the much flatter market the internet has created and how it has affected the online environment itself. We’ve discussed…

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rank brain

What is Google’s RankBrain?

​For business owners and SEO professionals, every time Google changes things around in terms of how it evaluates websites and ranks them in its search results can be nerve wracking. This is true even for companies who pay attention to Google’s mission statement and the resulting changes that have come down the line. In the…

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google pagerank

Say Goodbye to Google PageRank

​Google’s PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. How did PageRank work? In an effort to change and influence we content, Google created an algorithm to measure how useful a specific page was, and this rank…

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customer complaints

How to Manage Customer Complaints on Social Media

All kinds of businesses are getting more familiarized with social media today. It’s not just big brands who have a Twitter and an Instagram anymore. Your local plumber might have one, and the library around the corner has probably integrated all of its accounts for better exposure. That’s because using social media well is one…

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content marketing

What’s Happening with Content Marketing in 2016?

Enter your text here We’ve previously discussed the fact that producing garbage content for your website will, at best, not help build traffic or an audience, but what is effective for those goals has changed over the last few years, so we need to talk about better content marketing in the present – in 2016. First…

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instagram

How Using Instagram Can Help a Small Business

​Many small companies have been slow to take advantage of social media or content marketing to generate business, relying either on their website alone, a Facebook page, person-to-person networking, or individual referrals. Some business owners have assumed that if the products or services they offer aren’t visually arresting or Pinterest worthy, there’s little point in…

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google certified partner

The Benefits of Being a Google Certified Partner

​Corporate Conversions is pleased to announce that it is now a Google Certified Partner. Perhaps you’re wondering what it means to be a Google Certified Partner and how exactly it benefits businesses to work with one. In order to become certified with Google, a partner must have their employees go through the certification process and,…

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garbage content

What is the Value of Garbage Content

​Recently Sharon Tanton, the creative director of Valuable Content, wrote an interesting piece called “Stop producing rubbish online marketing that even you’re not interested in.” It’s some worthwhile advice for business owners who understand the value of online marketing and interaction but dread or procrastinate actually doing it or pawn it off on someone who…

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fake reviews

How Fake Reviews Can Tank Your SEO Business

Recently New York Attorney General Eric Schneiderman settled with 19 different SEO companies over a lawsuit brought against them by Yelp, a local search website that allows readers to leave reviews about the companies listed: “NEW YORK — Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of…

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google front page

Cheaters Never Win: Why It’s No Longer Easy to Get on the Front Page of Google

The Internet is filled with countless web pages, each vying for a spot at the top of the most popular search engines: Google, Yahoo! and Bing, to name a few. In order to properly optimize the search engine ranking of a business, keywords and metadata must be used. Producing quality updates and content on a…

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marketing mistakes

How to Avoid Marketing Mistakes with Your Social Media Strategy

First, there is deciding which platforms are important and current. This has obviously varied over time. Is it Facebook or is Facebook passe now, the last refuge of retirees with too much time on their hands? On the other hand, perhaps marketing to retirees would be profitable for your company. Is your business or your…

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google

Google Hires an SEO Expert to Manage its SEO

It’s no secret that accomplishing good SEO is a continuing challenge. Google, in an effort to create a more interesting, authentic, and “truthful” internet, keeps throwing new wrenches into its own algorithm in order to thwart manipulation. What this has meant for websites is that what worked amazingly well as SEO three years ago may…

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backlinks

What Is the Status on Backlinks?

Last year we discussed backlink strategy and how Corporate Conversions goes about building an online profile for its clients. Of course, change is the only constant in the online world, particularly with Google. Google wants to be the most natural and organic – the best – search engine online, so it is constantly looking at…

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social media

5 Ways to Increase Your Social Media Productivity

Social media can be both a blessing and a curse. From a personal standpoint, it can be very engrossing and entertaining. In fact, the average American user spends 3.2 hours per day on social media with young people and women spending even more time. That means that average American is on social media one quarter…

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gen x

Why You Should be Marketing to Generation X

Previously we discussed why your company should be marketing to Millennials, and in this blog, we’ll talk about the group of people aging into that favorable demographic with real buying potential: Generation X, as well as how to target your marketing to them. While the focus of the media for years was the Baby Boomer…

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google knowledge vault

Why Google’s Knowledge Vault Will Change What We Believe

Generally speaking, the way Google and other search engines have been designed up until this point is to reward websites by their popularity. That is, the more a website is linked to, the higher its ranking is – even when the content on that site is erroneous. In a sense, this is not all that…

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google

Are You Ready for Google’s Mobilegeddon?

How mobile friendly is your company’s website? Do you know? If you don’t, in short order you will find out because next Tuesday, April 21, Google is releasing its updated algorithm which is designed to place mobile-accommodating sites higher in its search rankings. This may sound like it’s not much to worry about. After all,…

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facebook

Facebook Makes Itself More Expensive to Use as a Marketing Tool

For many small businesses who focus their efforts on social media, Facebook is their top marketing tool. In fact, according to a recent survey of over 2,200 small businesses by Webs, while 63 percent of small businesses use digital products as part or all of their marketing strategy, 88 percent of businesses with social profiles…

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google update

Optimizing Your Website For Google’s Latest Update

As of July of 2014 Google changed its rankings system to give more weight to online sites like local directories, maps, and review sites. Google is continuously exploring new ways to make their algorithm produce the most organic, relevant, and original information possible, and they’ve tweaked it to produce what they believe their users will…

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marketing millennials

Why You Should Be Marketing To Millennials

How much of your SEO strategy is targeted at specific demographics? More specifically, before you implement any SEO strategy for your company have you identified your target demographic and incorporated their stated needs and wants? If you have not, you are almost certainly missing opportunities or squandering resources on low ROI strategies. The Baby Boomer…

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strategy branding

How to Incorporate Your Business SEO Strategy and Branding

The use of SEO as beneficial for keyword searching has been established, but how can it help build a business’s brand and convert more searches to sales? Well, in a sense Google is helping to create new brands with its displayed results because its algorithm rewards relatively unknown brands if those businesses better conform to…

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website audit

What is a Website Audit and Why Do I Need One?

Has your business’s site traffic gone down over time – or even fallen off a cliff? Has your phone, the one that once rang off the hook, suddenly gone silent? Your website very likely has issues, large or small, that could be identified and taken care of so your business can go back to being…

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traffic

3 Steps to Keep Organic Traffic After You Redesign Your Website

BEFORE SEO Must Be Part of the Process If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions,…

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target keyword

A Little SEO Goes a Long Way When Properly Targeting Keywords

To give an example, the charts below show the before and after of a site that did not have its keywords properly optimized on its website. Check out what happened to the rankings in one week! (“Red” is a decrease in ranking position. Conversely, “green” is an increase in ranking.) Keywords not targeted on the…

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google algorithm

Follow This Criteria to Avoid a Google Manual or Algorithmic Penalty

To begin, it’s necessary to understand how Google penalties work. Google, of course, doesn’t just – poof! – make websites disappear. It makes websites disappear from Google rankings. However, since Google is the most used search engine, disappearing from Google makes your business the equivalent of invisible. You’re still there, but no one searching for…

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optimized website

Why a Well Optimized Website is Extremely Important

Many people do not fully understand the value a solidly built, regularly maintained, fully optimized website provides to a business. Assume that it’s a non-essential item, something nice to have, like a new iPad or season tickets to the theater. If my parents’ small business didn’t have a website, why does mine need one, they…

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negative reviews

What is the Best Way to Respond to Negative Online Reviews and Comments?

The internet has been an amazing tool for disseminating information which has been both good and bad for businesses. While it can get you noticed and bring you traffic (and subsequent sales), it can also be used as a cudgel by customers who are disgruntled or even, occasionally, vengeful. Consumers, put off by the impersonal…

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googleplus-logo-official

Why is Google+ Valuable for Small Businesses?

Small businesses are coming to realize the value of social media marketing for creating brand recognition, generating leads, and building connections with customers. But many of them feel overwhelmed by the number of social media outlets – Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Which ones are most important? Which should be given precedence when…

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content marketing

How Content Marketing, Social Media and SEO Connect To Make You The Expert in Your Industry

Corporate Conversions takes Google seriously when they say they want well written, relevant content, and so should you. This is the information clients are looking for online, and providing it in a regular, timely, and well researched fashion will bring you to their attention. To create and publish that content, we have developed a system…

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SEO pie

Slicing Pieces of the SEO Pie: SEO Ranking Factors 2014 And Beyond

Google uses over 200 ranking factors in its search algorithm. While Google will never reveal exactly what these ranking factors are, via our own experience, experimentation and by paying attention to what expert SEO organizations are studying and predicting, we have broken the elements of the SEO pie into the following (in order of importance):…

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All About Keywords

Keyword Density and Frequency Google not only reviews how often the keyword is placed within a website’s content but where it’s placed as well. For instance, a keyword placed within a article heading and/or page title is given much more weight than those placed within content. Nonetheless, such keywords must be placed within related content….

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