SEO |
Why are Internal Links Important?
July 12, 2016
Previously we’ve discussed link building and how Google’s algorithm rewards or penalizes different types. To review, Google wants to create an internet full of interesting and original content accessed organically. Essentially, it wants to mimic the way people socialize in real life – which means directing traffic to items of general interest and not to
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Content Marketing |
How to Write an Effective Blog Post for Your Company’s Website
June 8, 2016
A truly effective blog post will engage the audience and either educate, entertain, or otherwise enlighten. Remember, not everyone who reads the post has to be educated or entertained. On a company blog, you’re trying to appeal to a specific audience – either your customers or people who might search for the terms or keywords
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Google | SEO |
What is Google’s RankBrain?
April 14, 2016
For business owners and SEO professionals, every time Google changes things around in terms of how it evaluates websites and ranks them in its search results can be nerve wracking. This is true even for companies who pay attention to Google’s mission statement and the resulting changes that have come down the line. In the
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Google | SEO |
Say Goodbye to Google PageRank
March 12, 2016
Google’s PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. How did PageRank work? In an effort to change and influence we content, Google created an algorithm to measure how useful a specific page was, and this rank
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Reputation Management | Social Media |
How to Manage Customer Complaints on Social Media
February 13, 2016
All kinds of businesses are getting more familiarized with social media today. It’s not just big brands who have a Twitter and an Instagram anymore. Your local plumber might have one, and the library around the corner has probably integrated all of its accounts for better exposure. That’s because using social media well is one
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Content Marketing |
What’s Happening with Content Marketing in 2016?
January 7, 2016
Enter your text here We’ve previously discussed the fact that producing garbage content for your website will, at best, not help build traffic or an audience, but what is effective for those goals has changed over the last few years, so we need to talk about better content marketing in the present – in 2016. First
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Social Media |
How Using Instagram Can Help a Small Business
December 4, 2015
Many small companies have been slow to take advantage of social media or content marketing to generate business, relying either on their website alone, a Facebook page, person-to-person networking, or individual referrals. Some business owners have assumed that if the products or services they offer aren’t visually arresting or Pinterest worthy, there’s little point in
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Google |
The Benefits of Being a Google Certified Partner
November 6, 2015
Corporate Conversions is pleased to announce that it is now a Google Certified Partner. Perhaps you’re wondering what it means to be a Google Certified Partner and how exactly it benefits businesses to work with one. In order to become certified with Google, a partner must have their employees go through the certification process and,
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Content Marketing |
What is the Value of Garbage Content
October 9, 2015
Recently Sharon Tanton, the creative director of Valuable Content, wrote an interesting piece called “Stop producing rubbish online marketing that even you’re not interested in.” It’s some worthwhile advice for business owners who understand the value of online marketing and interaction but dread or procrastinate actually doing it or pawn it off on someone who
MORELocal Search | SEO |
How Fake Reviews Can Tank Your SEO Business
September 25, 2015
Recently New York Attorney General Eric Schneiderman settled with 19 different SEO companies over a lawsuit brought against them by Yelp, a local search website that allows readers to leave reviews about the companies listed: “NEW YORK — Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of
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