Despite the explosion of digital marketing over the past couple decades, the need for printed communication pieces has remained strong. When we look at overall marketing tactics, print continues to be an important tool in the marketing toolbox.
Companies must adapt to marketing the digital landscape, but the vast majority cannot survive without traditional, printed communications. Brochures, direct mail – even business cards and stationery – are often still appropriate solutions to a communication challenge. When designed in tandem with digital marketing strategy, print can reinforce branding and messaging while reaching your target audience at another touchpoint.