Local Search |
How Do You Improve Desktop and Mobile Local Search?
January 9, 2020
We all use our devices to do searches to find local businesses, products, and things to do. Do you primarily access the internet using a mobile device or a desktop computer? Whichever type of device you’re using, odds are that you have noticed that Google and other search engines are getting more targeted with local
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SEO |
What Is the Difference between Black Hat and White Hat SEO?
December 31, 2019
Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly and convert clicks to sales or other intended outcomes. Not all SEO is the same, however. If you do not hire a trustworthy and reputable company to do SEO,
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Google |
What Is Google Tag Manager?
December 16, 2019
Website owners looking to track and increase conversions have several free and very useful tools available to help them achieve that goal. One is Google Analytics, and the other is Google Tag Manager. Here we will talk about what Google Tag Manager is and how it works. Tag Manager is Google’s free tag management systems
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Conversions |
What Conversions Should You Be Tracking for Your Website?
December 10, 2019
When website owners build or overhaul a new website or begin to make forays into digital advertising, they have questions. Are these actions having an effect? Is it worth spending more money on this strategy or is another one preferable? No one wants to throw money at solutions that don’t result in greater business success.
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Digital Advertising |
How Much Does Digital Marketing Cost?
November 30, 2019
How much exactly does digital marketing cost? People often wonder what the cost of good digital marketing is, and the answer is: It depends. Unfortunately, that’s not a very helpful response for any company on a budget, so in this blog we will break down the different aspects of digital marketing into ballpark numbers. At
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Digital Advertising |
The Difference Between PPC and CPC
November 16, 2019
If your company is new to online advertising, you may find that there are terms and strategies involved that can be confusing for the uninitiated. Here we will talk about three terms, PPC, CPM, and CPC, what they mean, how they differ from each other, and how advertisers use these concepts to create effective, successful
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Conversions |
How Do You Measure Website Success?
November 10, 2019
There are many ways to measure a website’s success. Every business has its unique goals, key performance indicators, and ideas of what success means for that business. If you have an ecommerce website, success is measured largely by the number of sales completed on the site. If your business is a wholesale supplier, you may
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Digital Accessibility |
How Important Is Digital Accessibility?
November 5, 2019
On October 28, Ellen Doornbos, a local web developer and Certified Professional of Accessibility Core Competencies, gave a presentation about the importance of digital accessibility. This presentation was called HTML + A11y, and among the attendees was our own web developer, Mike Reed. Here are some highlights from this presentation. What Is Digital Accessibility? Digital
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Website Building |
Assembling Content for Your New Website
October 9, 2019
There are multiple steps to building a website, and many of them are better done by a professional developer, but one step is critical, and it must be done by the website owner: assembling content. You can hire the best website designer you can find, but without the content that is specific to your business,
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Website Building |
Website Building: What Goes into Building a Site
October 1, 2019
If you have started a business or have an old website that you built by yourself to get something that would represent your company online, you may be unfamiliar with what goes into professional website building, front to back. It’s more complicated than it looks, especially if you want to capture all the traffic possible
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