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COVID-19 | Digital Advertising |

The Coronavirus Effect on Digital Advertising

April 20, 2020

In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason for that is that the cost of marketing is cheaper because there is less competition for those dollars. During the coronavirus pandemic, the market for some types of advertising, such

COVID-19 |

Helping Your Company Survive the Coronavirus

April 10, 2020

For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of them have questions about how they can get help for the damage the shutdown did

COVID-19 | Marketing |

Should You Reduce Your Marketing Budget during a Recession?

March 27, 2020

The United States is experiencing the unprecedented combination of a pandemic and widespread business closures that are causing most people a great deal of stress. For business owners in uncertain times like these, it’s difficult to know what expenses to keep and which to cut. This is never an easy decision, but some sacrifices must

COVID-19 |

The COVID-19 Situation: Adapting to Working at Home

March 19, 2020

The COVID-19 virus has made a huge impact on American society and business in a very short period of time. State and local governments are restricting the size of gatherings and closing schools while businesses are trying to decide which workers to keep on site and which can work remotely. While people often say they

SEO |

How Should Websites Use Keywords?

March 1, 2020

 We’ve written before about keyword usage, but as Google has changed its goals and its algorithm over the years, it’s important to revisit the issue. In 2016 we said: “At the present time RankBrain will not be significantly more important than the other parts of Hummingbird, but Google intends to see how it works and

Reviews |

How Do You Get More Customer Reviews?

For most small and medium-sized businesses, local reviews are going to be important for attracting new customers. Previously we’ve covered what to do when your business gets a negative review, but in this blog we will talk about how you can increase the number of customer reviews your company has online. We know that customers

Digital Advertising |

What Is the Difference between Google Search Ads and Google Shopping?

February 19, 2020

If you’ve been online looking for specific products, you may have noticed Google Shopping directly displaying product photos and information in your search results. Are you unsure of what the difference between Google Shopping Ads and Google Search Ads is? Read on. What Is Google Shopping? Google Shopping has been around since 2002 in some

Local Search | Reviews |

Do Local Reviews Matter for SEO?

February 8, 2020

Businesses in the current online climate must pay attention to the reviews their customers leave. It’s not just for feedback, a bad review will discourage other customers from trying out a company’s products or services. Another aspect of local reviews that too many businesses don’t consider is their local SEO value. If you want your

Keywords | SEO |

Why Is Keyword Cannibalization Bad SEO?

February 1, 2020

When most people think of SEO or search engine optimization, typically they think about keywords. Proper keyword use and website placement is a great place to start with SEO. Keywords definitely still have a place in SEO today, although the search industry and best practices for SEO have changed quite a bit from the early

Digital Advertising |

Is Retargeting Worth the Effort?

January 18, 2020

Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn’t guarantee that once they get there, that click converts to a purchase or other desired outcome. A customer may be interested in what your company has to offer but gets distracted or doesn’t have enough time to make