Branding |
Does Your Company Have an Outdated Logo?
September 7, 2019
When business owners think of redesigns, for the most part they focus on their website. This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company’s only representation,
MORE
Social Media |
Be an Informer, not a Meformer on Your Social Media
August 30, 2019
Previously, we’ve discussed how manufacturers can utilize social media and drive leads through their websites. Creating a presence and a brand for your company on social media can be challenging, especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote
MORE
Digital Advertising |
How to Create a Google Ads Account
August 16, 2019
Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms, Google Ads makes up the majority of ad market share on the internet. If you’re interested in placing ads on
MORE
Website Building |
Why Search Engines Love WordPress Sites
July 29, 2019
In our last blog we talked about the benefits of using content management systems when designing your website. One of the perks of using a CMS like WordPress is that these systems are designed to be friendly to search engines. In order to properly index a website, search engines continuously crawl the internet and include
MORE
Website Building |
The Benefits of Using a Content Management System
July 16, 2019
When a company makes the decision to build or redesign its website, one decision the owners must make right away is whether the website should be built custom or using a content management system (CMS) to power it. There are pros and cons for both options, but for many companies, a content management system has
MORE
SEO |
SEO Isn’t Magic
June 29, 2019
We’ve discussed before how essential good SEO is for any company that wants to be competitive online. Unfortunately, many people have unrealistic expectations of how SEO works and also how fast it works. SEO isn’t magic. There is no SEO authority who can guarantee that a site will go from no internet traffic to a
MORE
Local Search | SEO |
Trust: How Local Listing Accuracy Affects Reputation
June 14, 2019
For most small businesses, getting local customers to notice your company is imperative. Creating multiple business listings on online directories is very helpful for this goal. Google and other search engines use these multiple business listings within their ranking algorithms to determine search engine results. While these listings often do not include backlinks, the information
MORE
Local Search | SEO |
Local Directory Listings and SEO
June 5, 2019
In May, we touched on on-site and off-site SEO, or commonly referred to as on-page and off-page SEO. One of the most overlooked areas in off-site SEO is local directory listings. This area of SEO is frequently overlooked because most of these websites crawl the web in a similar way that Google does in order
MORE
SEO |
What Is Off-Site SEO?
May 30, 2019
In our last blog we talked about on-site SEO practices that can help a website that isn’t ranking well when users search for products and services a company provides. The other half of SEO concerns developing references and links to that website from other websites. This is off-site SEO. We will explain what that means
MORE
SEO |
What Is On-Site SEO?
May 21, 2019
One vital goal for websites is that they rank well on Google and other search engines when people search for their products or services. If your website isn’t ranking well, it doesn’t matter how eye catching its design is or informative its content is because your customers won’t see it. Addressing problems with on-site SEO
MOREPage 11 of 17