Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms, Google Ads makes up the majority of ad market share on the internet. If you’re interested in placing ads on Google, websites outside of the Google network, and YouTube, but don’t know where to start, we’ll walk you through the process of creating your first Google Ads account. This assumes you are creating an account for your business, but if you are creating an account for personal use, the process is the same.
Creating a Google Account
Before you start, you’ll need to have access to a Google account. A Google account is what is used to access all the various Google products. Using a personal email account is not recommended for this, so if you are not using Gmail or your company email is not integrated into Google, then we suggest you create a company Google account.
A good way to check if you already have a Google account is to go to google.com and see if you are already logged in to an account there. If you are not logged in, try signing in with your company email’s credentials.
If you do not have a Google account, you can click here to start the process. The name of the account is unimportant, but we would suggest using some variation of your company’s name. After the account is created, you should setup the recovery email address. To do this, click on the profile picture mentioned above then click Google Account in the dropdown. Next, navigate to the Personal Info tab on the left, then scroll down and select the Contact Info Box and click. From here you can add a recovery email.
Creating a Google Ads Account
After you have confirmed the status of your Google account, it’s time to create your Google Ads account. Make sure you’re logged into your Google account, then proceed to ads.google.com and click on the Start now button to begin the process. It’s fine to skip the campaign creation section as this can be done at any time. However, we do recommend setting up the billing profile. You will only be charged once ads start running and you get your first clicks.
If you are considering hiring an agency to manage internet ads for your company, it may be best to wait before creating a Google Ads account. Many agencies will do that process for you, and if they are a part of the Google Partner program they can take advantage of promotional offers for new accounts. Typically, these offers will be a free $50 – $150 credit in ad spending within the first 31 days of account creation, but this is subject to change.
Google Ad Networks Explained
It’s important to know the different types of internet ads that Google provides.
Google Search Network
These ads can be found when someone uses the Google search engine. This type of ad is great for putting your company in front of users who are actively searching for your product or service. This network also includes Google Search Partners, which are non-Google search engines, directory pages, and more.
Google Display Network
Display ads are typically ads with images that are found on websites. While this group does not include all websites with advertising, it is made up of more than two million videos, apps, and websites, reaching around 90% of internet users worldwide.
Google Shopping Ads (Paid Listings)
Generally found at the top of search results, these ads are a great opportunity to promote your online and local inventory. Shopping ads provide users with more specific product information, including a photo of the product, price, store name, and more.
Since YouTube is part of the Google network, you’ll need a Google Ads account if you would like to run YouTube ads. Technically, YouTube is part of the Google Display Network but there are options available to specifically place ads on YouTube.