The midpoint of 2022 is fast approaching. If you have a curious eye for what’s en vogue in web design or are questioning how a website makeover might look on your site, here’s a quick look at seven trends we’ve been seeing this year:
1. Large type, and in some cases, type only – Though large hero images are still widely used, designers are making a big visual impact by eliminating the hero image, and letting typography take centerstage. Large, bold text on colored backgrounds are visually compelling and quickly deliver your message.
2. Blending of photography with graphic elements or graphics – Creating a custom design using photography and original graphics can be striking when elements work in synergy.
3. Minimalist design – White space, large type, simple buttons – it’s back to the basics and the foundations of good design. For now, complexity and three-dimensional design approaches have taken a back seat.
4. Gradients – They’re fun, they’re versatile, and they provide visual variation over photos or when combined with typography. When used judiciously, what’s not to love?
5. Visible borders – Organizing content with clear, visible borders can provide a sense of order in the user experience. Keep in mind this is a bold approach, so designers – and clients – will likely have a strong favorable or unfavorable reaction.
6. Animation “tricks” – Moving type and creative scrolling experiences are back in the designer toolbox. Keep it subtle: use motion to encourage users to interact purposefully, or guide the user through the brand journey.
7. Accessibility, accessibility, accessibility! Web accessibility continues to be in the spotlight as part of creating a globally inclusive society. Your website is the equivalent of accessible parking in the digital space, and is required by law. Making your site content available to all users is, and will continue to be, top of mind for web designers.
Want to see some of these design trends in action on your site? We’d love to help.
