2024 is here and with it comes renewed marketing energy and efforts. Many of our clients are asking about the latest tips, tricks and trends that they can leverage to boost their marketing efforts and ultimately, their bottom line.
Marketing Secret #1: Use AI to create tailored marketing campaigns.
AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions.1
Artificial Intelligence continues to be the buzzword for marketers. No secret there, but the creative ways in which it can be used may come as a surprise. AI provides super powers for analyzing vast amounts of data to create highly customized marketing campaigns. Imagine being able to produce targeted emails, customized apps, and dynamic website content that can actually change in response to user behavior. This higher level of personalization allows marketers to connect with their audiences in a powerful way, driving higher consumer loyalty and conversion rates.
1 Source: IBM
Marketing Secret #2: Optimize for Google Business Profile!
Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas. In most search results the local pack shows before organic search results. Having a good social presence will make a difference in your marketing in 2024.2
When it comes to Marketing Secret #2, the cat is truly out of the bag. If you’re not leveraging the tools provided by Google Business Profile, you’re missing some of the most powerful tools available to small businesses everywhere. Set up your Google Business Profile; start posting, and encourage reviews from your client base and respond accordingly to them.
Beyond that, be sure to optimize your website content (including page headers, meta descriptions and title tags) and be sure your content contains relevant internal linking. Create content that speaks to your local audience. As always, optimize your site for the mobile experience.
This may seem like a lot to tackle, so if you need an assist with local SEO, we’re experts.
2 Source: HubSpot
Marketing Secret #3: Pay attention to your content – and Google’s latest algorithm updates.
The October 2023 Core Algorithm Update marks the third major update of 2023, following in the footsteps of the March and August core updates. The primary goal of this update is to enhance search quality and reduce the prevalence of low-quality, spammy content in search results.3
If you’re looking to reach your audience in 2024, content is still king – period. High-quality, relevant content will ensure higher rankings by Google, and in turn, higher user satisfaction and conversions. Remember the E-A-T acronym when developing content: expertise, authoritativeness, and trustworthiness. Keeping your content fresh is the other piece to Marketing Secret #3.
3 Source: TopRank Marketing
It’s the New Year, and we’re excited to help you reach your marketing goals. None of these secrets are “new,” but Google and other search engines continue to double down in these areas. So if you’d like your business to stand out, continue to stay on top of your content, local presence, and where technology is headed. Connect us to get started. We will get back to you in one business day or less.
