Google Business Profile | Local Search | Marketing |
Use Your Google Business Profile in Your Holiday Season Marketing
November 21, 2021
As the leaves fall and the temperatures drop, we move into the holiday season. For many businesses this part of the year is crucial to their bottom line. Changing operating hours can be confusing for the public. Under normal circumstances, using your Google Business Profile to keep your customers informed is smart. If your hours are
MORE
Google | Google Business Profile | Local Search |
Google My Business Becomes Google Business Profile
November 10, 2021
Google is changing the name of its business profile management system from Google My Business to Google Business Profile. Google stated that its intent behind this change is “to keep things simple” and to extract more of the business profile from the GMB app and insert it directly into Google Search, Google Maps and other
MORE
SEO | Website Building |
Why Is Site Structure Important?
September 27, 2021
When companies design or update their websites, most often the focus is on how the website will look, in terms of layout or images. Frequently overlooked in the process is the site’s underlying structure. Site structure is important for user experience and, as such, improving it will impact a website’s SEO and increase traffic and
MORE
Website Building | Website Design |
Page Builders… How Did We Get Here?
September 8, 2021
Though the web has only recently celebrated its 30th birthday, designers and developers have seen a number of revivals in terms of web page construction and maintenance. For the curious or nostalgic, here’s a quick timeline of milestones in the life of web design: Early 1990’s The first publishing language of the Web was introduced:
MORE
Digital Advertising | SEO |
Why You Need SEO and SEM Now!
August 17, 2021
In 2020 with all of the challenges COVID-19 threw our way, every business looked to their website to communicate with their customers for a number of reasons. They needed to let them know their updated hours, product updates and availability, any new policies with regards to the pandemic, and, most notably, they needed to market.
MORE
Google | Google Business Profile | Local Search |
What Does the Google Page Experience Update Mean for Your Website?
July 16, 2021
Very soon Google will have completed its update of Page Experience. This update began in mid-June, and the tech giant expects it to be fully operational by the end of August. Google began preparing the public in advance so they would have time to make adjustments to their websites to avoid experiencing problems with their
MORE
Content | Local Search | SEO |
Six Important SEO Factors to Consider
July 3, 2021
For the most part, SEO has been based on the same principles and methods. However, all of those principles and methods have been refined and altered again and again by Google’s algorithm updates. So, which SEO factors are most important now and which will stay important for the foreseeable future? SEO is a lot like
MORE
Graphic Design | Website Design |
Stock Photography 101
June 23, 2021
Recently I shared some information about the many file formats for digital imagery. If you missed it, check out The Alphabet Soup of Image File Formats. Today, I’ll share some industry secrets about where you can find these file types for use in your digital marketing projects – and many of them are absolutely free.
MORE
Website Building | Website Design |
Squarespace vs. WordPress? A Primer and Cheat Sheet to Help You Decide
June 3, 2021
Hardly a website project crosses my desk without the question of, “Squarespace vs. WordPress? How should I build my website?” being asked. Let’s take a look at two of the most popular ways to build your website and the pros and cons of each. Squarespace…or, the Nissan Altima of Website Builders When I was first
MORE
Local Search | SEO |
Claim Your Bing Places Listing
May 1, 2021
When we think of online searches, people automatically think of Google. It is true that Google has captured the largest percentage of search engine results, but Bing should not be ignored. It still gets a decent share of searches. To make sure you aren’t missing out on potential customers, you should claim the Bing Places
MOREPage 5 of 17