Digital Accessibility |
Does Your Website Need an Accessibility Audit?
April 15, 2021
Some time ago, we wrote about the need for improved digital accessibility across the internet. In this blog we’ll explore why your company or organization should be interested in incorporating greater accessibility on your website. You might need an accessibility audit and not even know it. Why Incorporate Digital Accessibility? There are multiple reasons why
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Website Building | Website Design |
WordPress vs. Squarespace: What Is the Difference?
March 28, 2021
If you’re looking to have a website for your business or organization, and you don’t know where to start, there are two popular options for companies that do not need or want a fully custom-built website: Squarespace and WordPress. In this blog we will compare the two and list the pros and cons of each
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Digital Advertising |
PPC Success Depends on Your Website
March 8, 2021
There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads, LinkedIn ads, and retargeting services like AdRoll. Which ones should your company use in order to achieve greater PPC success? Many companies Corporate Conversions works with have tried to manage PPC in house
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Content Marketing |
The Importance of Evergreen Content
February 28, 2021
We’ve discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its website regularly, and that content should be interesting, entertaining, or useful in order to engage their audience and drive sales. Some of that content will be topical based on what is happening at a
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Website Performance |
What Is an SSL Certificate?
February 17, 2021
Does your website have an SSL certificate? You may not know what this is, why it’s important, or if it affects your website’s search rankings. If that is the case, read on. We will explain. What Is SSL? SSL, or Secure Sockets Layer, is an encryption-based internet protocol used to verify the identity of servers.
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Website Building |
How to Share Delegate Access to Your Domain
January 31, 2021
In a previous blog we answered questions about how to identify your domain registrar and host. This is important if you are planning to update your website, change hosting providers, or connect to certain web services. Domain registrars manage domain name system services and the DNS records of those domains. One very popular domain registrar
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Graphic Design | Website Design |
The Alphabet Soup of Image File Formats
January 21, 2021
It’s no secret that many of us learn simply by looking. In fact, studies have found that 65% of us are primarily visual learners. On your website and in your marketing efforts, visuals and support graphics are a must-have if you’re hoping to engage your users. Photographs attract attention, trigger emotion, and create a human
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Website Building |
How Do You Identify Your Domain Registrar and Host?
January 14, 2021
If you are planning to redo your website, change hosting providers, or connect it to certain web services, first you must figure out where your domain is registered. It may seem strange that people would not know where to find their domain, but it’s quite common. Many people bought their domain name years ago and
MORELocal Search | User Experience |
Happy New Year: User Experience and Local SEO in 2021
December 31, 2020
2020 was a year of challenges for all of us worldwide, but at Corporate Conversions we are grateful for having the opportunity to serve our clients this past year. As so many businesses and organizations transitioned to being online more, we were very busy. However, it’s safe to say we all hope 2021 is much
MOREReputation Management | Reviews |
What is the Best Way to Respond to Negative Reviews?
December 1, 2020
The internet has been an amazing tool for disseminating information which has been both good and bad for businesses. While it can get you noticed and bring you traffic (and subsequent sales), it can also be used as a cudgel by customers who are disgruntled or even vengeful. Consumers, annoyed with substandard telephone customer service,
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