Digital Accessibility |
Why Should You Make Web Accessibility a Priority?
May 17, 2022
Accessibility is an issue for a large percentage of web users. More than one in four people are disabled in the United States. These people need access to the same information as every user. It’s up to website owners to ensure that they have it. If you have not yet taken steps to improve web
MOREGoogle Business Profile |
Google Business Profile Posts: A Local Search and Marketing Opportunity
April 24, 2022
Google Business Profile is a game changer for local search. It’s something all businesses should be utilizing. We have talked before about why Google Business Profile is a valuable (and free!) local search tool, and we’ve detailed what you need to do to claim your company’s Google Business Profile listing. Optimizing and updating your listing
MOREGoogle Business Profile |
How to Claim a Google Business Profile Listing
April 21, 2022
Using their Google Business Profile is one effective way small and medium sized businesses can improve their local search rankings and traffic to their sites. Creating and optimizing a Google Business Profile is simple and free. It puts your business on Google Maps and helps differentiate your company from your competition in searches as users
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Digital Accessibility |
The Department of Justice Issues New Digital Accessibility Compliance Guidance
April 16, 2022
Recently the United States Department of Justice released new guidance on digital accessibility compliance. This is intended to help state and local governments understand and comply with the DOJ’s new standard. It included this statement: Inaccessible web content means that people with disabilities are denied equal access to information. An inaccessible website can exclude people
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Branding | Graphic Design | Website Design |
Web Design: Why It’s Important and How We Do It: Part 2
March 14, 2022
In our last post, Web Design: Why It’s Important and How We Do It (Part 1), we took a look at why good web design is important to the success of your business. Today, we’ll share our simple 3-step process that can take your website design from concept to completion. STEP 1: DISCOVERY For any
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Branding | SEO | Website Design | Website Performance |
Web Design: Why It’s Important and How We Do It: Part 1
March 1, 2022
Statistics regarding the importance of web design are impressive. You may be surprised to learn: “38% of people will stop engaging with a website if the content or layout is unattractive” (Source: Adobe) “Judgements on a company’s credibility are 75% based on the company’s website design.” (Source: Web Credibility Research from Stanford University) “Research shows
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Corporate Conversions News |
Corporate Conversions Is Now a HubSpot Solutions Partner!
February 15, 2022
Corporate Conversions has some good, although rather belated news! We are happy to announce that in 2021 we became a HubSpot Solutions Partner. As a Grand Rapids HubSpot Partner we are excited to help local businesses and our out-of-state clients with their inbound marketing efforts. Our Goals as a HubSpot Solutions Partner Our main focus
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Conversions | Digital Advertising | Marketing |
The Whats and Whys of Pop-up Marketing: Part 2
January 9, 2022
Tool Review – Convert Pro In my last post, The Whats and Whys of Pop-up Marketing: Part 1, I took a look at why pop-up marketing is an effective lead generator and some best practices for creating pop-up campaigns strategically. In this follow-up post, I’ll review Convert Pro, one of the top email opt-in plugins
MOREConversions | Digital Advertising | Marketing |
The Whats and Whys of Pop-up Marketing: Part 1
December 28, 2021
The nature and use of pop-up windows for marketing has evolved as we continue to understand user behavior. When used strategically, a pop-up window is an effective tool that can actually enhance the user experience – and generate leads. Let’s take a look at why pop-ups work. Pop-ups offer the user something “good.” An informative e-book,
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Google | Reviews | SEO |
The Importance of Google Reviews for Local SEO
November 24, 2021
Business owners know the importance of reviews for getting customers through the door. Building trust in your community and among your customers is vital for boosting sales, and a good review carries weight. Google recently updated its best practices for soliciting reviews. The new information on Google Business Profile Help about Google Reviews reads: “Reviews
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