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It’s great to know the “what’s,” but even better to know the “why’s.” At Corporate Conversions, learning is part of the process. Join us.

graphic design

The DNA of Design

If you’ve ever wondered what is involved in graphic design or what it is a graphic designer does exactly, here is Corporate Conversions’ Creative Director Christa Blackman sharing what her daily schedule and responsibilities involve:  I’ve often heard people ask the hypothetical question, “What would you do if you didn’t have to work?” I never […]
updating information GMB

Updating Information on Google My Business during COVID-19

The COVID-19 lockdown measures that states have enacted have created significant challenges for businesses. They are struggling to find ways to maintain open hours and deal with burdens like closing early for cleaning or only being able to sell their products curbside. All companies should keep up-to-date information flowing via their social media. They should […]
digital advertising coronavirus effect

The Coronavirus Effect on Digital Advertising

In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason for that is that the cost of marketing is cheaper because there is less competition for those dollars. During the coronavirus pandemic, the market for some types of advertising, such […]
survive the coronavirus

Helping Your Company Survive the Coronavirus

For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of them have questions about how they can get help for the damage the shutdown did […]

Should You Reduce Your Marketing Budget during a Recession?

The United States is experiencing the unprecedented combination of a pandemic and widespread business closures that are causing most people a great deal of stress. For business owners in uncertain times like these, it’s difficult to know what expenses to keep and which to cut. This is never an easy decision, but some sacrifices must […]

The COVID-19 Situation: Adapting to Working at Home

The COVID-19 virus has made a huge impact on American society and business in a very short period of time. State and local governments are restricting the size of gatherings and closing schools while businesses are trying to decide which workers to keep on site and which can work remotely. While people often say they […]

How Do You Get More Customer Reviews?

For most small and medium-sized businesses, local reviews are going to be important for attracting new customers. Previously we’ve covered what to do when your business gets a negative review, but in this blog we will talk about how you can increase the number of customer reviews your company has online. We know that customers […]

What Is the Difference between Google Search Ads and Google Shopping?

If you’ve been online looking for specific products, you may have noticed Google Shopping directly displaying product photos and information in your search results. Are you unsure of what the difference between Google Shopping Ads and Google Search Ads is? Read on. What Is Google Shopping? Google Shopping has been around since 2002 in some […]

Do Local Reviews Matter for SEO?

Businesses in the current online climate must pay attention to the reviews their customers leave. It’s not just for feedback, a bad review will discourage other customers from trying out a company’s products or services. Another aspect of local reviews that too many businesses don’t consider is their local SEO value. If you want your […]

Why Is Keyword Cannibalization Bad SEO?

When most people think of SEO or search engine optimization, typically they think about keywords. Proper keyword use and website placement is a great place to start with SEO. Keywords definitely still have a place in SEO today, although the search industry and best practices for SEO have changed quite a bit from the early […]